Titan Eyeplus – where glasses become a style statement

The TVC, conceptualised by O&M, features Kangana Ranaut and Tahir Bhasin as a young couple engaged in an endearing banter while trying out a trendy range of frames

BestMediaInfo Bureau | Delhi | August 17, 2015

Click on the image to watch the TVC.

Eyewear retail chain Titan Eyeplus has rolled out its latest campaign featuring actress Kangana Ranaut. The brand has been breaking the stereotype associated with wearing glasses, encouraging people to embrace it as a part of themselves that can be fashionable and boost their confidence.

Conceptualised by Ogilvy, the latest TVC from Titan Eyeplus also features actor Tahir Bhasin. The TVC opens at a Titan Eyeplus store where a contemporary young couple is engaged in an endearing banter while trying out a trendy range of frames. They are seen trying on multiple pairs of frames that are in vogue. Amidst the banter, he is seen cheekily asking her to check the price. Flashing the price tag that reflects Rs 995, she tries on another pair of glasses that blows him away. With the signature Titan tune playing in the background, she asks for the glasses to be billed.

In another effort to break the stereotype associated with wearing glasses, the TVC charms its audience with its subtle yet strong messages. Not only does the ad film tell a story about the stylish couple, but it also highlights the trendy but affordable range of glasses from the Autumn Winter '15 collection by Titan Eyeplus.

Sharing her views on the commercial, Vandana Bhalla, Head - Marketing, Titan Eyeplus, said, “Titan Eyeplus as a brand is encouraging people to accept who they are and wear their glasses with pride. We want people to wear their glasses with confidence and treat it as a fashion accessory that adds to your looks. Kangana is not only one of the finest actors in Bollywood, but also rules our hearts with her amazing sense of style. She truly imbibes spectacles as a part of her wardrobe, which makes her a perfect brand fit for Titan Eyeplus.”

Shamik Sengupta, Group Creative Head, Ogilvy & Mather, Bangalore, added here, “The latest TVC for Titan Eyeplus revolves around Kangana's character and her boyfriend trying out frames. There is a little bit of banter going on. It is a great way of telling a story and highlighting the product without being very obvious about it. With natural actors like Kangana and Tahir, who love wearing glasses, the ad film will definitely appeal to its audience.”

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: Titan Eyeplus

Creative agency: Ogilvy & Mather, Bangalore

Executive Chairman & Creative Director: Piyush Pandey

National Creative Director: Rajiv Rao

Group Creative Director: Shamik Sengupta

Senior Creative Director: Sangeetha Sampath

Account Management: Tithi Ghosh, Deepanker Mukherji, Emily Chakraborty, Sujith Mohan

Account Planning: Sreenesh Bhat, Susan Mathen

Agency Producer: Rajib Baruah

Production House: Nirvana Films

Director: Prakash Varma

Producer: Sunitha Ram

Music: Rupert Fernandes

Media agency: Maxus

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