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Star India appoints Nikhil Madhok as Business Head of Life OK

Sumanta Bose, currently Marketing Head of the Jalsha cluster, takes over as Head of the Jalsha business

BestMediaInfo Bureau | Delhi | August 31, 2015

Nikhil Madhok Nikhil Madhok

Nikhil Madhok has been appointed as Business Head of Life OK, a brand that has now become a serious contender for leadership in the Hindi GEC space. In his new role, Madhok and his team’s mandate will be to focus on breakthrough innovation on both the content and brand fronts to take Life OK strongly towards its ambitious goals.

Madhok moves from his current role as Marketing Head, Star Plus, where he played a key role in fortifying the brand’s leadership position in the last three years. His work helped launch iconic shows like Satyamev Jayate, Mahabharat and Ye Hai Mohhabatein.

The current Marketing Head of the Jalsha cluster, Sumanta Bose, takes over as Head of the Jalsha business. The Jalsha success story has been a source of constant pride for the Star Network with the teams raising the bar year on year and setting even loftier goals. Bose has played a very significant role in crafting and executing the strategies that have made both Jalsha and Jalsha Movies highly successful. Bose and his team are tasked with breaking their own records and keeping the scorching pace of growth unaltered.

“Both Bose and Madhok have given evidence of their well-honed marketing and strategic skill sets in their marketing roles and I am confident they will drive an aggressive growth agenda for their respective businesses,” said Sanjay Gupta, COO, Star India, in an internal mail.

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