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Rediffusion Y&R bags creative duties of Hamdard Laboratories

The account was won following a multi-agency pitch. The agency’s Delhi office will be handling brands like Safi, Rooh Afza, Sualin, and Joshina

BestMediaInfo Bureau | Delhi | August 28, 2015


Rediffusion Y&R has won the creative duties of Hamdard Laboratories, a Unani and Ayurvedic pharmaceutical company, following a multi-agency pitch. Hamdard had recently put forward their flagship brand, Safi, and traditional medicine on pitch. Flagship brands like Safi, Rooh Afza, Sualin, and Joshina will be handled out of Rediffusion Y&R’s Delhi office.

Mansoor Ali Mansoor Ali

On choosing Rediffusion Y&R, Mansoor Ali, Chief Marketing Officer, Hamdard, said, “We’ve been through an intense evaluation process and have decided to award a significant part of the business to Rediffusion Y&R on the strength of understanding our business and having the right direction on concepts and strategy. Our criterion for shortlisting our agencies have been purely on the compelling passion and love displayed by the agencies for our brands. We at Hamdard have built the brand with a lot of love and were keen to have partners on board who felt equally strongly about our products. We have decided to partner with Rediffusion Y&R on Rooh Afza and its extensions, Safi, Sualin and Joshina.”

Dhunji Wadia Dhunji Wadia

Commenting on the win, Dhunji Wadia, Group President, Rediffusion Y&R, said,

“It’s an honour to be associated with Hamdard and the wonderful brands that they have assigned us. We look forward to creating great work together.”

Suman Varma Suman Varma

Suman Varma, Head of Operations, Rediffusion Y&R North, added here, “I have worked on Hamdard brands for many years. I am passionate about these brands and love the categories they operate in. Each of these brands is a market leader. I look forward to partnering new leaders, both at the agency end and the client end, to take the brands to newer heights.”

Hamdard Laboratories operates in the category of health and wellness and was set up in 1906 in Delhi. It is one of the major players in the OTC healthcare sector with more than 600 OTC and ethical products, including brands like Safi, Rooh Afza, Joshina, and Sualin.

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