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Quikr showcases people’s obsession with four wheels

Two sets of TVCs for QuikrCars, conceptualised by Interface Communications, show Ranveer Singh and Suriya highlighting the central role that cars play in people’s lives

BestMediaInfo Bureau | Delhi | August 12, 2015

Quikr-ad1 Click on the image to watch the TVC.

Quikr has gone live with QuikrCars, its vertical with a focus on all kinds of automobiles – cars, bikes and commercial vehicles. The first of Quikr’s verticals being launched, QuikrCars is a one-stop destination for India’s car buyers and sellers, combining Quikr’s large transaction flow in the category with everything related to vehicles, including automobile news, reviews, information, tips and tricks.

Two separate sets of TVCs, conceptualised by Interface Communications, have been rolled out to highlight the central role that cars play in people’s lives. They feature Quikr’s new brand ambassadors – Bollywood actor Ranveer Singh and Southern star Suriya.

The theme TVC tackles the fact that cars mean different things to different people and emphasises the comprehensive services offered by QuikrCars. The two subsequent TVCs individually introduce QuikrCars’ exclusive features such as Maximum Selling Price (MSP) and Verified Inspection Reports.

The TVCs will be aired across GECs and regional channels and will be supported by print, radio, OOH and digital media.

Pranay Chulet Pranay Chulet

Commenting on the association, Pranay Chulet, Founder and CEO, Quikr, said, “Ranveer is an innovative, self-made star who stands out from the crowd. These qualities resonate with us and our journey towards market leadership. With his enormous talent and massive popularity, Ranveer’s association with Quikr will give our platform more visibility with a wider audience.”

He added, “As the leaders in the online classifieds space, our task is to expand the market, and as a well-established actor, Suriya has built enormous credibility and trust over his illustrious career. We believe that his association with Quikr will further increase people’s confidence in online buying and selling in India.”

Joemon Thaliath Joemon Thaliath

Elaborating on the campaign, Joemon Thaliath, Chief Operating Officer, Interface Communications, said, “People think of cars as more than just vehicles, forming a special bond with them. The fact that cars do mean vastly different things to people is a strong insight that we leveraged strategically in the commercials for QuikrCars. Thus, the TVCs amplify the features and advantages of the platform in an interesting and delightful manner.”

Sridhar Rajagopalan, Group Creative Director, Interface Communications, added here, “Truth is people love their cars indiscriminately. Age doesn’t seem to play a role. People love their first car as much as some others love an 80-year old model. So, what we set out to do was to showcase this obsession with four wheels in a brand new campaign with Ranveer Singh and Suriya as brand ambassadors for Quikr for the first time.”

The TVCs:

[youtube]https://www.youtube.com/watch?v=c6FuFL20sDw[/youtube]

[youtube]https://www.youtube.com/watch?v=aTZSiDroP4s[/youtube]

Credits:

Client: Quikr

Brand: QuikrCars

Creative agency: Interface Communications, Mumbai

National Creative Director: Robby Mathew

Group Creative Director: Sridhar Rajagopalan

Chief Operating Officer: Joemon Thaliath

Account Management: Santosh Ramaswamy, Siddharth Kunkunkar

Creative Team: Sanjog Karulkar, Girish Umamaheshwar, Nitin Menon, Pankaj Gharde

Agency Producers: Alpa Jobalia, Ashish Barot

For the Ranveer Singh Films:

Production House: Devil’s Cut Film Craft

Director: Navzar Eranee

For the Suriya Films:

Production House: Parallel Minds

Director: Aloke Shetty

Info@bestmediainfo.com

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