Advertisment

Phase III auction: Cumulative provisional winning price becomes more than double the reserve price

At the close of Day 17 of bidding, 93 channels in 56 cities became provisional winning channels with cumulative provisional winning price of about Rs 1,116 crore

author-image
BestMediaInfo Bureau
New Update
Hiking ad rates in radio is the new trend, but have they reduced their inventory too?

Phase III auction: Cumulative provisional winning price becomes more than double the reserve price

At the close of Day 17 of bidding, 93 channels in 56 cities became provisional winning channels with cumulative provisional winning price of about Rs 1,116 crore

BestMediaInfo Bureau | Delhi | August 19, 2015

radio-station-fm

E-auction of the first batch of private FM radio Phase III channels re-commenced yesterday at 9.30 am. During the day, four rounds of bidding took place. Till now, 68 rounds of bidding are over.

At the close of the 17th day of bidding, 93 channels in 56 cities became provisional winning channels with cumulative provisional winning price of about Rs 1,116 crore, against their aggregate reserve price of about Rs 458 crore. Thus the summation of provisional winning prices surpassed the cumulative reserve price of the corresponding 93 channels by Rs 657.59 crore or 143.5 per cent. Overall, cumulative provisional winning price became more than double the reserve price of the entire first batch. It exceeded the total reserve price of the first batch, that is, Rs 550.18 crore, by Rs 565.66 crore or 102.8 per cent.

The auction for the first batch comprising 135 FM channels in 69 existing cities of Phase II began on July 27, 2015.

The Auction Activity Requirement (AAR) is 100 per cent. It was increased from 90 per cent after 59th round on August 14, 2015. The channel allocation stage will continue till the bids are received for any of the 135 channels.

Bidding re-commences today at 9.30 am.

Summary of first 17 days of bidding:

Sl No Date of Bidding Status at the end of Round No No of Provisionally Won Channels No of Cities Cumulative Reserve Price of Provisionally Won Channels (In Crore Rs) Cumulative Provisional Winning Price (In Crore Rs)
1 27.07.2015 4 78 54 357 395
2 28.07.2015 8 79 55 377 479
3 29.07.2015 12 80 55 377 549
4 30.07.2015 16 80 55 391 643
5 31.07.2015 20 80 55 391 714
6 03.08.2015 24 82 56 395 779
7 04.08.2015 28 83 56 395 827
8 05.08.2015 32 83 56 395 869
9 06.08.2015 36 85 56 407 900
10 07.08.2015 40 86 56 425 946
11 10.08.2015 44 87 56 425 969
12 11.08.2015 48 86 56 425 987
13 12.08.2015 52 87 56 425 1005
14 13.08.2015 56 88 56 426 1022
15 14.08.2015 60 91 56 449 1079
16 17.08.2015 64 92 56 451 1090
17 18.08.2015 68 93 56 458 1116

List of cities and clock round price at end of Day 17 of the e-auction:

Daily_Auction_Public_Report_at_the_End_of_Day-17 Click on the image to enlarge.

Info@bestmediainfo.com

Info@BestMediaInfo.com

Advertisment