Madison OOH creates visibility for Parachute Aloe Vera Oil in Mumbai

The high impact outdoor campaign was focused in Western Suburbs, followed by South and Central Mumbai and covered major arterial routes and high traffic junctions

BestMediaInfo Bureau | Mumbai | August 12, 2015

Parachute Hair Oil has taken the out of home route to introduce its Aloe vera variant. Designed and executed by Madison OOH, the outdoor arm of Madison World, the high impact and highly visible outdoor campaign was focused in Western Suburbs, followed by South and Central Mumbai.

Major arterial routes, high traffic junctions around malls, multiplexes, commercial and residential areas were covered through impactful media placements. Frequency was built into the campaign through bus shelters, which helped the brand penetrate into residential areas. Metro station branding was also done on the Ghatkopar-Versova line, which caters to approx 6 lakh commuters per day.

Dipankar Sanyal, COO, MOMS, said, “It is always a pleasure to work with Marico and come up with intersting, innovative, disruptive outdoor strategy and execution to create high level engagement for consumers.”

The recent Mondelez Oreo campaign in Mumbai last month was also executed by MOMS.

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