Madison IES creates buzz around Eros Now's launch

The activation unit from Madison OOH recently completed an event to launch Eros Now, which was aimed at positioning it as a new age digital platform

BestMediaInfo Bureau | Mumbai | August 5, 2015

Madison IES, the activation and experiential unit of Madison OOH and Madison World, has just completed an event to launch Eros Now, the online entertainment platform of Eros International.

The brief given to Madison IES was to position Eros Now as a new age digital platform and to achieve this, the logo was unveiled on a curved led screen of approx 28 feet width and 12 feet height. A mammoth logo entrance arch and a pink carpet presence went hand in hand with the theme of the event. Customised product stations were created to give an enhanced experience to media and guests.

Akshay Sharma, Marketing Head, Eros Now, said, “Madison really stepped up to the occasion to deliver what was expected from an event of this calibre. Their understanding of the brief to position Eros Now as a new age digital platform for today's users reflected in every detail and at every stage of the event. The result was a blend of world class technology with flawless execution.”

Saumen Roy, General Manager & Head, Madison IES, added here, “Eros is an iconic brand and it is a matter of pride for us, having won the mandate from the pioneering global entertainment leader. We used a curved led and managed to set up this mammoth task in less than 10 hours. We look forward to working on many such assignments with Eros in the near future.”

Madison OOH is a part of Madison World and operates several brands, including MOMS, Platinum Outdoor, Activation specialist - Madison IES, Rural specialist - Anugrah Madison, Out-Sel and Entrust. Madison OOH group's client roster includes Mondelez, Samsung, Asian Paints, Kotak, Omkar, Marico, Raymond, Toyota, ITC Foods, Aircel, and Idea, among others.

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