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IBN7 revamps its evening prime time

The prime time band – 8 pm to 10 pm – has a new show, ‘Hum Toh Poochenge’,  and three shows with a fresh look and packaging – ‘India 9 Baje’, ‘Danaadan’  and ‘Criminal’

BestMediaInfo Bureau | Delhi | August 7, 2015

ibn7_evening_shows

With an aim to enhance the channel’s prime time experience, IBN7 has revamped its evening prime time programming with a new look. Redesigned to provide a refreshed look, the prime time band – 8 pm to 10 pm – has a new show, ‘Hum Toh Poochenge’, and three shows with a fresh look and packaging – ‘India 9 Baje’, ‘Danaadan’ and ‘Criminal’.

In a press statement released to the media, the channel stated, “These revamped shows with increased interactivity and engaging packaging would resonate tremendously with the audiences.”

“‘Hum Toh Poochenge’ will be the channel’s flagship show and will be hosted by IBN7’s Deputy Managing Editor, Sumit Awasthi. It will provide viewers with an incomparable insight on the latest happenings from around the country. The show will focus on the two biggest “Topics of the Day”. It will feature an intense debate for half-an-hour on each topic with those at the centre of the news that is being showcased. The channel will be inviting viewers to give their views/questions using various touch points like Twitter, Facebook, SMS and the channel’s website – IBNKhabar – to ensure that the show is truly interactive,” said the statement.

‘India 9 Baje’, ‘Danaadan’ and ‘Criminal’ are the other tent poles of the channel’s prime time programming line-up and will be seen in a complete new avatar – fresh graphics, de-cluttered packaging and high levels of energy that will make for engaging and compelling viewing. The crime-based show at 10 pm will be rechristened and will be called ‘Criminal’. The show will bring to the viewers the most distinctive crime news from around the country.

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