HT to bring Asia's largest educational kids' fair to India

Smart Kids Asia – India edition is being brought to the country in collaboration with Singapore Press Holdings and mycity4kids.com

BestMediaInfo Bureau | Delhi | August 21, 2015

Hindustan Times is collaborating with Singapore Press Holdings (SPH) and mycity4kids.com to bring Asia's largest educational kids' fair to the country – Smart Kids Asia. Combining critical pillars of education, health and family bonding activities, Smart Kids Asia offers several opportunities to explore the potential of children through demonstrations, family centric exhibits and product booths.

The event, dubbed the biggest 'edu-tainment' event in South East Asia, started in Malaysia in 2002. Over the past few years, they have had successful editions across Philippines, Indonesia and Singapore.

Rajan Bhalla

Talking about Smart Kids Asia and the tie-up, Rajan Bhalla, Group CMO, HT Media, said, “This is HT Media's endeavour to form meaningful partnerships with experts and leaders in their fields to develop powerful initiatives that resonate with our audiences in India. We have tied-up with SPH who conceptualised and have been running successful editions of Smartkids across Asia, and also with mycity4kids.com, which is the biggest online aggregator for kids' activities, to make the India edition a roaring success. The event is planned for later this year.”

Ashu Phakey

Ashu Phakey, Business Head Delhi, HT Media, added here, “In line with Hindustan Times' continuous endeavour to create platforms that help improve our society through information, education and entertainment, Hindustan Times is excited to partner with SPH to launch Smart Kids Asia – India Edition. This is one such initiative that promises to be the ultimate edu-tainment platform for children offering innovative and relevant content for bringing up 'Smart Kids' in the city.”

“We are proud to partner HT Media, which has a huge prominent presence in the international media space, to launch the inaugural edition of Smart Kids Asia in India, New Delhi. With the large media backing of HT Media, the industry's trade and corporate stakeholders will be sure to benefit greatly from being a part of Asia's largest kids' edutainment exhibition. It is our vision to continue evolving and expanding Smart Kids Asia - India Edition as the industry's marquee event that integrates all the necessary elements to nurture a child's potential to the fullest,” said Chua Wee Phong, Chairman, Sphere Exhibits (a fully-owned subsidiary of Singapore Press Holdings).

“We at mycity4kids.com are really excited to partner with HT Media and SPH to bring forth a platform focused on the integral pillars of education, health and family. We, through our content expertise, will curate the best edutainment led activities for kids from across the country to make it a great learning and engaging experience for children,” said Prashant Sinha, Co-founder, mycity4kids.com.

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