How Ace2three solved Rummy Anna's partner problems

Scarecrow takes an innovative route for online gaming portal Ace2three.com by creating a video that seeks to cement its numero uno position

BestMediaInfo Bureau | Mumbai | August 17, 2015

Click on the image to watch the TVC.

Online gaming has been growing rapidly in the past few years. A leader in the online card game arena, Ace2three.com has released a video that seeks to cement its numero uno position. Conceptualised by Scarecrow Communications, the video has got more than 7 lakh hits within a week.

Ace2three, a product of Head Infotech, has grown rapidly in the past five years and boasts of over 40 lakh registered players. Available as an online rummy game for desktops, tablets and mobiles, it also released an Ace2three app recently.

Deepak Gullapalli, CEO and Founder, Ace2three.com, commented, “User happiness is our goal. Apart from a complete bouquet of card games, the site excels in offers, bonuses, cash prizes, regular tourneys and other incentives which keep the adrenaline gushing. Being the first mover, Ace2Three.com has high credibility and is reputed for fair policies and security. Ace2Three's balance between player need, occasion and incentive has made it India's No. 1 Rummy site. Our communication needed to reflect this.”

Raghu Bhat

Raghu Bhat, Founder Director, Scarecrow Communications, elaborated, “Rummy players are looking for a partner to play with – this was the insight we zeroed in on. Ace2three fills this need seamlessly. Shooting this was a blast with a lot of improvisation on the sets with director Naren Multani. We also wanted the music to be catchy yet quirky. So we went to Rohan Vinayak as we wanted something really original.”

Manish Bhatt

Manish Bhatt, Founder Director, Scarecrow Communications, added here, “When you are talking to the youth, humour is always an option. We hope this clutter-cutting and sticky ad for Ace2three accelerates the process of making it a household name.”

The TVC shows the hilarious attempts of a rummy fanatic – Rummy Anna – to get a partner to play with, only to get slapped by everyone he approaches. He finally finds all the partners that he needs on Ace2three.com.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: Head Infotech - Deepak Gullapalli, Sudarshan Reddy

Brand: Ace2three

Creative agency: Scarecrow Communications

Creative: Raghu Bhat, Manish Bhatt, Sarvesh Raikar, Joybrato Dutta, Vaisakh Jhunjhunwala, Kunal Parkar

Production House: Puppet Pictures

Director: Naren Multani

Producer: Hozefa Alibhai

Music: Rohan Vinayak

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