Fox International elevates Keertan Adyanthaya to EVP, Hong Kong & SE Asia

Adyanthaya will be responsible for all content, channel operations and marketing for the region, covering Hollywood and Chinese entertainment, and factual genres

BestMediaInfo Bureau | Mumbai | August 24, 2015

Keertan Adyanthaya

Fox International Channels (FIC) has announced the restructuring of its senior management team overseeing North and Southeast Asia with effect from September 1, 2015. This change in management sees Keertan Adyanthaya being elevated to Executive Vice-President, Content & Communications, Hong Kong and Southeast Asia.

He will be responsible for all content, channel operations and marketing for the region, covering Hollywood and Chinese entertainment, and factual genres.

The change in management structure comes at a time when the company looks to renew its focus on Japan and Korea to capitalise on emerging opportunities in these markets. Additionally, the company will ramp up its investment in production of Chinese content, with a particular focus on mainland China.

Meanwhile, Senior Vice-President Joon Lee will move into a new role focused on driving growth initiatives in Japan and Korea as well as increasing FIC's share of the growing opportunities in original Chinese production as Executive Vice President, North Asia & Head of Original Productions - Mainland China.

Simeon Dawes will take on the additional territory of Hong Kong & Southeast Asia, where he will be responsible for the region's P&L. He will continue to oversee FIC's Middle East business as well as ad sales across Asia Pacific. His title will be Executive Vice-President - Advertising Sales & Partnerships, and Managing Director – Hong Kong, Southeast Asia & Middle East.

Rohit D'Silva continues in his role as Executive Vice-President, Commercial and Sports, overseeing the Fox Sports Asia business and leading affiliate and content partnerships as well as non-linear products.

Commenting on the executive team changes, Zubin Gandevia, President, FIC Asia Pacific & Middle East, said, “Japan and Korea are two of the biggest media markets in our footprint. In view of recent strategic partnerships we've forged in both countries, including with JTBC to launch JTBC3 Fox Sports in Korea and with Avex in Japan as part of an OTT offering, we see massive potential for further growth in these markets. Joon's unique combination of experience – his familiarity with our businesses in both the countries, plus his proven leadership and creativity – will be invaluable in helping us to dive deeper in these markets.”

Adding further, Gandevia said, “Keertan's proven successes with content-driven initiatives will complement Simeon and Rohit's ability to forge mutually beneficial partnerships with our advertisers and platform partners. All four executives are proven leaders in FIC and will without a doubt propel our businesses in North and Southeast Asia to new heights.”

Info@bestmediainfo.com

Info@BestMediaInfo.com