Colors set to double the dose of comedy on weekends

The channel is extending the Comedy Nights franchise with 'Comedy Nights Bachao', which premieres on September 5 at 10 pm and builds on the genre of 'insult comedy'

BestMediaInfo Bureau | Mumbai | August 27, 2015

Colors is set to expand its comic genre offerings with a new show – 'Comedy Nights Bachao'. Building on the genre of 'insult comedy', 'Comedy Nights Bachao' will take jibes at famous and infamous celebrity guests at the hands of actor-comedian jodis. Produced by Optimystix, the panel of comic assassins will descend on television screens on September 5, 2015. The show will air every Saturday at 10 pm.

Raj Nayak

Commenting on the extension of the Comedy Nights franchise, Raj Nayak, CEO, Colors, said, “They say comedy is a serious business and we have realised it is indeed a serious one. As a progressive channel, we keep a tab on the evolving taste of our viewers and thus, have identified the various elements of hilarity that makes them tick. Through 'Comedy Nights Bachao', we are foraying into a new genre of comedy which is getting extremely popular. We are thankful to all the guests who have been sporting enough to participate in the show and laugh at themselves without bothering about their public image. With this new brand of humour, we hope to redefine the comedy genre altogether. The laughter quotient will just double up now on Colors with 'Comedy Nights Bachao' and 'Comedy Nights With Kapil'.”

Every week 'Comedy Nights Bachao' will bring together celebrity guests whose feelings and personality traits will be ripped apart through tongue-in-cheek punch-lines poking fun at their personal lives and public image. The memorable burns will be served by comic crusaders teamed together as five jodis – Krushna Abhishek, Sudesh Lahiri and Sara Khan; Bharti Singh, Karan Wahi and Pritam Singh; Anita Hassanandani and Mubeen; Shruti Seth and Shakeel Siddiqui; and Pooja Bose and Naseem Vicky.

Elaborating on the show's format, Manisha Sharma, Programming Head, Colors, said, “Comedy as a genre has yet to be exploited to its full potential in India, and a new brand of comedy is the need of the hour. There is a whole new rapidly-developing genre of insult comedy which has been grabbing eyeballs lately. Through 'Comedy Nights Bachao', we are looking forward to curate a daring enterprise, adding a new dimension of wit. We will be putting an eclectic mix of celebrity guests in the spotlight as actor-comedian jodis target them with carefully put together comic gags, while raising the laughter quotient on a weekly basis.”

Producer Vipul D Shah of Optimystix Entertainment India, added here, “Distinctive and sustained comedy is our strength at Optimystix. We feel we are a bunch of jokers who love to make people laugh. 'Comedy Nights Bachao' is a unique show and will prove to be an extremely entertaining one. With a huge platform like Colors, we feel this genre of comedy will get its apt viewers.”

The channel has lined up widespread ATL and BTL activities in all key markets for the promotion of the show. The digital activities will primarily revolve around the subjects – 'Bachao' and 'Bajao'. On Twitter, viewers will be asked to share mean jokes about the hosts of the show. The best jokes will be then recorded in a one-minute video and posted on Facebook. Viewers will be also asked to send in their innovative ideas of welcoming and handling unwanted guest with the hashtag #MehmaanNawazi. On the Dubsmash app, a section of famous insult dialogues from Bollywood/ Hollywood movies will be created, which the users can use to bajao someone. After the celebrity guests have been bajao-ed by the comedians on-air, the audience will be given a chance to add to it on Twitter via the hashtag #JalePeNamak. On Instagram, users will be asked to send in their own original 'insult' for a celebrity.

With the launch of 'Comedy Nights Bachao', Colors now offers two distinct entertainment avenues to its viewers to enjoy laughter and hilarity to its full potential. While 'Comedy Nights With Kapil' will continue to enthrall viewers through its engaging format, 'Comedy Nights Bachao' will offer a distinctly personal angle and ability to make celebrity guests squirm in their seats, much to the delight of the viewers.

Info@BestMediaInfo.com

Info@BestMediaInfo.com