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BMW leaves its mark with its ‘X’ factor

Conceptualised by O&M Gurgaon, the campaign urges the new age Indian X range consumer to go out there and dominate all terrain and facets of his life in the BMW X range of SAVs

BestMediaInfo Bureau | Delhi | August 6, 2015

BMW-TVC Click on the image to watch the TVC.

‘Bold Luxury’ takes center stage in the Indian automobile market with BMW’s latest campaign for its X range of SAVs. Led by the launch of the BMW X6, the ‘Leave Your Mark’ campaign urges the all-conquering, new age Indian X range consumer to go out there and dominate all terrain and facets of his life in the luxurious BMW X range of SAVs.

Conceptualised and made by Ogilvy & Mather Gurgaon for BMW India, the ‘Leave Your Mark’ film entails different BMW X cars traversing a variety of landscape in the city and beyond, leaving behind an ‘X’ mark wherever they go. Showcasing the revolutionary BMW xDrive, the film illustrates the power of dominating in luxury that the BMW X range possesses.

Frank-E Schloeder, Director - Marketing, BMW India, said, “The ‘Leave you mark’ campaign represents the go-getter attitude of the modern day Indian in life and on the road. And it blends in perfectly with the BMW X range, an embodiment of boldness in design and performance. We believe that this campaign will appeal to our discerning, status oriented consumer who demands more than just a luxurious car for his everyday journeys.”

Kapil Arora Kapil Arora

Kapil Arora, President – Branch Head, Ogilvy & Mather North, added here, “The BMW X range has stood for luxury with the heart of superior performance. We’ve taken this one step further and are telling our consumer that he has the whole world out there, waiting to be conquered. And now he has the perfect companion for it.”

Ajay Gahlaut Ajay Gahlaut

“Positioning an iconic product like the BMW X brand in India was an exciting challenge. Having known the thrill of driving one for a few years now, I can vouch for how dominating these cars can be. That’s why our film showcases the X range at its dominating best,” said Ajay Gahlaut, Executive Creative Director, Ogilvy& Mather.

Ehsan Bhatti, Director, Flying Pigs, said, “I wanted to take the idea of ‘Leave your mark’ by following the epic journey of our mysterious protagonist conquering any challenge, territory or terrain he faces – from the city to the mountains. I wanted to see giant ‘X’ within awe inspiring landscapes that filled the frame; employing a dynamic approach that reinforced the X range’s sporty and exhilarating credentials.”

The TVC:



Client: BMW

Brand: X Range

Creative agency: Ogilvy & Mather, Gurgaon

Executive Creative Director: Ajay Gahlaut

Senior Creative Director: Jossy Raphael

Associate Creative Director: Jonathan George, KushagerTuli

Account Management

Senior Vice President: Vishwajeet Singh Rana

Vice President: Kabir Singh Baidwan

Account Director: Aditi Sobti

Group Account Manager: Sanjana Arora

Planning Director: Prashant Halbe

Production House: Flying Pigs Production

Executive Producer: Salil Khurana

Producer: Suhana Sharma

Director: Ehsaan Bhatti

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