The lifestyle entertainment show will travel to eight cities in Season 2 and present a fusion of healthy food and photography, with a twist
BestMediaInfo Bureau | Mumbai | July 3, 2015
Zoom, in partnership with Philips, unveiled details of Season 2 of its lifestyle entertainment show, ‘Philips Air Fryer Thank God It’s Fryday’ at a first-of-its-kind Food Fashion Show.
A sneak peek into Season 2 of the show was shared at the event, combining healthy food with celebrity chef Ranveer Brar and show-stopper Yami Gautam, who walked the ramp in clothes designed to complement the healthy dishes air-fried on Philips Airfryers.
MK Anand, MD & CEO, Times Network, said, “Zoom is connected closely with its premium audiences, who are driven in their pursuit of a stylish and fulfilling lifestyle. ‘Philips Air Fryer Thank God It’s Fryday’ helps them in their quest as it shows them ways to keep their diet healthy even as they happily enjoy tasty, fried food. This is why we are particularly pleased to launch Season 2, in which it will offer even more engaging, entertaining and extremely useful and relevant content to our viewers.”
ADA Ratnam, President - Consumer Lifestyle, Philips India, added here, “‘Thank God It’s Fryday’ was a truly innovative concept that seamlessly brought together food, fitness and travel to create a very interesting story. As expected, the audience loved its first edition in 2014 and were left hungry for more. This year, once again, Philips Airfryer is joining hands with Zoom to explore more cities and more cuisines to create interesting stories that the audiences will love. And it is not just stories – we have received tremendous response from people trying the innovative recipes and re-discovering tasty, healthy food. Like everyone else, we are also looking forward to Chef Ranveer once again creating magic with his trusted companion Philips Airfryer.”