Vibgyor joins MAGNET ad network

The agency is the newest member of an international independent advertising agency group collectively serving 800 clients worldwide

BestMediaInfo Bureau | Delhi | July 14, 2015

Vibgyor Brand Services, India's leading experiential marketing agency, is the newest member of the Marketing & Advertising Global Network (MAGNET) of leading independent advertising agencies in the international space.

MAGNET, comprising more than 40 member agencies and affiliations, collectively serves some 800 clients worldwide, billing more than $2.7 billion dollars annually from major US and global markets such as those in Barcelona, Copenhagen, Dubai, Hong Kong, London, Melbourne Munich, Paris, Sao Paulo, Seoul and Tokyo. Members must maintain a level of commitment to the network, and new independent agencies are carefully screened before membership is granted.

Vibgyor has been in business for over 13 years now, and has executed more than 5,000 successful campaigns for some of the best-known brands such as HUL, GROHE, L'Oreal, TAG Heuer, Dabur, Nestle, Samsung, Gionee and Reckitt, among others. Vibgyor has a pan-India presence and has won several industry awards for its innovative approach and pathbreaking campaigns.

Commenting on the addition of Vibgyor to MAGNET, Mark Lethbridge, Managing Director of Gravity London and President of MAGNET's board, said, “We're also very excited by the addition of Vibgyor, which gives us direct access to the Indian market whose GDP grew even faster than the Chinese market in the first quarter of this year. Their geographic footprint and their experiential marketing capabilities will be of great interest to our members.”

Ankur Kalra, CEO of Vibgyor Brand Services, stated, “We are absolutely thrilled to become part of the Magnet Global Network. The network not only gives us access to clients in newer markets but would also help in greatly increasing our knowledge and skillsets. We would be able to offer clients international best practices and latest technology and marketing tools available globally by leveraging the network strengths.”

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