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Varuna Pumps assigns creative duties to Scarecrow

The agency’s Mumbai office has won the account after a systematic and extensive pitch process

BestMediaInfo Bureau | Delhi | July 14, 2015

Varuna-Pumps-Scarecrow

Scarecrow Communications, Mumbai has been appointed as the creative agency of Varuna Pumps after a systematic and extensive pitch process.

With over eight decades of experience, Varuna Pumps has built a strong domestic presence with fully equipped 17 branches nationwide and expertise in hand blowers, power blowers, coupled & monoblock centrifugal pumps, electric motors and oil-filled submersible motors.

On awarding the account to Scarecrow, Varun Gajjar, Director - Marketing, Varuna Pumps, said, “We provide pumping solutions mainly for domestic and agriculture segments. Customers in both these segments have different buying patterns, needs and characteristics. We were looking for an agency that could understand our customers, products and market demands, and provide us a holistic communication solution. After a lot of effort, time and review, we reached the conclusion to appoint Scarecrow as our creative agency. Team Scarecrow has demonstrated really strong strategy, creative and content capabilities that will help our growing brand to grow.”

Manish Bhatt Manish Bhatt

Manish Bhatt, Founder Director, Scarecrow Communications, remarked, “Whether it is domestic or agricultural segment, pumps play a critical role in fulfilling the fundamental human need of water. Developing communication for such a fundamental-level product and a pioneering brand with 80 years of legacy in this category is a great opportunity for Scarecrow, especially when we are working with the visionary, Gajjar family, at a personal level.”

Amitabh Sreedharan, Associate Vice-President, Account Management, Scarecrow Communications, added here, “Working with Varuna Pumps at this point, when the branded pump category in India is evolving and seeing consistent growth, gives us an opportunity to create insightful communication. We look forward to contribute to this exciting phase for Varuna.”

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