The Glitch appointed digital partner for Jack Daniel's Tennessee Whiskey

The account will be handled by the agency's Delhi office

BestMediaInfo Bureau | Delhi | July 13, 2015

The Glitch has been assigned the digital mandate for Brown Forman-owned Jack Daniel's Tennessee Whiskey in India. The account will be handled by the agency's Delhi office.

On selecting The Glitch, Vineet Agrawal, Brown Forman Portfolio Brand Manager in India Area, commented, “We are very happy to have The Glitch partner with us for digital duties of Jack Daniel's in India. India is one of the biggest markets globally in terms of social media usage with growing Internet penetration. The Glitch brings great experience across categories and we look forward to them helping us leverage the medium and drive our business to new heights.”

Reacting to the win, Kabir Kochhar, Business Head - Delhi, The Glitch, said, “Being passionate consumers of JD whiskey, we are ecstatic to be working with such an iconic brand. The underlying values and heritage for Jack Daniel's are incredibly strong. Using digital mediums as a jumping-off point, we plan to use innovation and creativity to deliver rich brand experiences. Using authenticity, we will create lasting relationships with consumers, while achieving business objectives of increased consideration and consumption.”

Started in May 2014, The Glitch Delhi's client portfolio includes PepsiCo brands 7Up, Mirinda, Quaker Oats, Lays, Doritos as well as Perfetti brands Happydent, Mentos, Center Fresh, and Alpenliebe, along with Carlsberg, Tuborg and now Jack Daniel's.

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