Salt Brand Solutions bags mandate for smart footwear brand Lechal

Lechal, the brainchild of Krispian Lawrence and Anirudh Sharma, was set up in 2011 with the aim of creating intuitive and user-friendly wearable technology innovations

BestMediaInfo Bureau | Mumbai | July 21, 2015

Salt Brand Solutions has won the brand mandate for haptic footwear brand Lechal. The smart footwear was born out of an impulse to use technology to make effortless and intuitive navigation a reality.

“The entire team fell in love with the shoes. In fact, every member of the pitch team placed their pre-orders as soon as they got the brief,” said Siddhartha Singh, CEO, Salt Brand Solutions.

Krispian Lawrence, Co-founder and CEO of Ducere Technologies, which manufactures Lechal, said, “While we make smart footwear that knows its way around, we look forward to Salt's expertise in telling us where to take the brand.”

Singh pointed out, “Lechal would be the first global Indian brand. We are aligning our strategies to match the brand's ambitions.”

(Left) Krispian Lawrence, Co-founder & CEO (Right) Anirudh Sharma, Co-founder & CTO

Lechal is the brainchild of Krispian Lawrence and Anirudh Sharma, graduates of the University of Michigan and the Massachusetts Institute of Technology, respectively. The Hyderabad-based company was set up in 2011 with the aim of creating intuitive, unobtrusive and user-friendly wearable technology innovations.

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