The radio station is providing a platform to upcoming rock bands in Kolkata through this Festival to showcase their talent and get a wider audience base
BestMediaInfo Bureau | Mumbai | July 29, 2015
Staying true to its tagline ‘Bajaate Raho, Red FM is out to provide a platform for budding rock bands to showcase their talent in Kolkata through the Red Bandstand Azaadi Festival. The festival aims at revolutionising the Bangla rock music in Kolkata. Red FM has joined hands with established Bangla bands like Chandrabindoo, Anupam Roy Band, Fossils and Cactus to jam with the upcoming Bangla rock bands.
The musical extravaganza will be organised in popular areas of Kolkata like Bhawanipur, Haridevpur, Bangur Avenue, Kankurgachi, etc., every weekend till August 9, 2015.
Each rock band will mentor one music band handpicked each weekend, post which they will create one original composition. There will be four original compositions from each established bands along with the upcoming music band selected out of the entries.
A week before Independence Day, all the bands together along with the four shortlisted bands will do their own rendition on one of the popular Bengali songs and perform at Salt Lake City Centre at the festival on August 8 and 9.
Red FM plans to launch an album, titled ‘Ajke Zamane ka’, with the compilation of the original compositions created during the Azaadi festival.
The aim of this musical extravaganza by Red FM is to bring independent and upcoming musicians to the mainstream and help reach the masses. Red FM will also help the bands in showcasing their talent on its digital platforms like YouTube, Facebook, Instagram and Twitter to provide a wider reach and exposure.
Commenting on Red Bandstand Azaadi Festival, Nisha Narayanan, COO, Red FM, said, “Rock music or alternative music is deep rooted within the culture of Kolkata. We all know some of the greatest rock bands of the East like Fossils and Cactus are the gifts of Kolkata to the music industry. Through Red Bandstand Azaadi Festival, we are making an attempt to search for the best new age sound of the Bengali rock music and showcase their talent to a wider set of audience.”