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Of lasting friendships and old treasures found for Olx

The second edition of Olx's 'Keemat Bhi, Kuch Keemti Bhi' campaign, designed and conceptualised by Lowe Lintas, reiterates that there is something valuable in every Olx transaction

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Of lasting friendships and old treasures found for Olx

Of lasting friendships and old treasures found for Olx

The second edition of Olx's 'Keemat Bhi, Kuch Keemti Bhi' campaign, designed and conceptualised by Lowe Lintas, reiterates that there is something valuable in every Olx transaction

BestMediaInfo Bureau | Mumbai | July 31, 2015

Olx-TVC Click on the image to watch TVC.

Further to the tremendous response to the 'Keemat Bhi, Kuch Keemti Bhi' campaign launched earlier this year, Olx.in has launched the second edition of the campaign. Two new films released under the campaign depict that there is both value and something valuable hidden in every Olx transaction. The two films, designed and conceptualised by Lowe Lintas, bring out the importance of being able to make others happy, while fulfilling one's own aspirations.

The 'A Phone. A Picture. And a lifetime of friendship in Kashmir' ad film has been shot entirely in Kashmir. The film shows how a local Kashmiri shopkeeper goes out of his way to get a photo of the new-born daughter for his friend, an Army man, which further cements their bond.

The 'Old Treasure Found' ad film, which features South Indian actress Kanchana, has been released in Tamil, Telugu, and Malayalam languages.

Amarjit Singh Batra, CEO, Olx.in, elaborated, “Our second 'Keemat Bhi, Kuch Keemti Bhi' campaign is based on the resounding response to the first campaign from across the country earlier this year. As a consumer-to-consumer (C2C) platform, human connection is at the core of our business. Olx has always given people the best value for their used products, but every product is also tied to its user through a unique story, which is invaluable. These two ads celebrate those invaluable aspects of an Olx transaction.”

He further said, “Mobile phones are the most convenient and prevalent way of connecting with people today. As India's largest marketplace for used mobile phones, we have depicted how selling your used mobile phone and upgrading can lead to unexpected and priceless moments.”

Shriram Iyer Shriram Iyer

Shriram Iyer, National Creative Director, Mullen Lintas, added here, “The idea was to create a positioning for the brand in a narrative and cinematic way. Our job was to create a visually appealing yet a story that would revolve around 'Keemat Bhi, Kuch Keemti Bhi' and I think we have been able to do that.”

The TVCs:

https://img-cdn.thepublive.com/filters:format(webp)/

Telugu: 

Tamil: 

Malayalam: 

Credits:

Brand: Olx

Chief Marketing Officer: Gaurav Mehta

Creative agency: Lowe Lintas

TVC 1: A Picture. A Phone. And a lifetime of friendship in Kashmir

Creative: Amer Jaleel, Shriram Iyer, Shayondeep Pal, Arko Provo Bose, Rohit Raj, Manzoor Alam, Murteza Said

Account Management: Naveen Gaur, Syed Amjad Ali, Rahul Ojha, Nneha Bharadwaj, Arjun Budhiraja

Account Planning: Anurag Prasad, Farah Bashir

Director: Anupam Mishra

Production House: Crazyfew Films

TVC 2: Old Treasure Found

Creative: Amer Jaleel, Shriram Iyer, Shayondeep Pal, Arko Bose, Manzoor Alam, Murteza Said, Raj Rohit

Planning: Anurag Prasad, Farah Bashir

Account Management: Naveen Gaur, Syed Amjad Ali, Rahul Ojha, Nneha Bhardwaj, Arjun Budhiraja

Production House: Elements

Director: Vivek Das Chaudhary

Producer: Sandeep Patil

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Info@BestMediaInfo.com

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