Kansal joins in from Grey India, where he was spearheading the agency’s digital creative function as Executive Creative Director
BestMediaInfo Bureau | Mumbai | July 9, 2015
Close on the heels of the appointments of Nikhil Shahane as Vice-President – Mobile and International Business, and Mahesh Patil as Chief Technology Officer, Indigo Consulting has brought on board Navin Kansal as National Creative Director. The move marks the digital agency’s endeavour to ensure seamless integration of creativity and technology.
Kansal joins Indigo Consulting from Grey India, where he was spearheading the agency’s digital creative function as Executive Creative Director and had worked on brands such as Volkswagen, Dell, Cadbury (Bournvita, Silk), Birla SunLife, ICICI Bank, Go Air, ITC, Star Network, Sony Liv and Adobe.
Prior to Grey, he had spent nine years at OgilvyOne Worldwide, Mumbai, where he was Creative Director on key accounts like Hindustan Unilever, Tata Safari, The Economist, Vodafone and Perfetti Van Melle.
Welcoming Kansal on board, RajDeepak Das, Chief Creative Officer, Leo Burnett India, said, “Navin is a creative genius when it comes to digital and he happens to join us at a right time, when we are looking to fast-track Indigo’s growth as a full-service digital agency and a technology hub for clients. Navin’s experience of creating exemplary work on many brands reflects his ability to make an idea look great across digital platforms. His passion for innovation will drive the change brands need, thus helping to take the quality of our offering notches higher.”
Harshad Hardikar, COO, Indigo Consulting, added here, “Navin and I have worked together in the past and I am fully convinced about his great ability to think big brand ideas that can create magic for brands, using digital media. This is the most critical position we were waiting to fill-in for some time. I’m sure that Navin’s creative acumen, coupled with his leadership skills, will take Indigo’s creative reputation to new heights.”
On joining Indigo, Kansal said, “Indigo Consulting has a great momentum going forward and a huge potential that is waiting to be tapped. The agency has great clients and a multi-disciplinary team that is rich in experience with full-service offerings that very few digital agencies in India have. I look forward to working closely with Harshad and Raj to leverage the technology, UX and mobile capabilities of Indigo in new and innovative ways to solve business problems. My focus will be to design and implement digital solutions with a human purpose in mind, by keeping Leo Burnett’s HumanKind philosophy as my North Star.”