The win comes on the back of a month-long multi-agency pitch. thought blurb will design campaigns for new digital offerings of Flemingo in the duty-free category
BestMediaInfo Bureau | Mumbai | July 30, 2015
After a month-long, keenly contested multi-agency pitch, Mumbai-based full service design and advertising agency thought blurb has won the mandate to deliver strategic planning and creative communication services for Flemingo International. In the coming months, thought blurb has been assigned the task of enhancing the overall duty-free shopping experience using progressive creative intelligence for branding, developing logo identities and designing campaigns for the new digital offerings in the duty-free category to be launched soon.
Flemingo International is aÂ global leader in duty-free shopping with presence in 34 countries and over 200 operations in Asia, Africa, Europe and Latam. Riding on the âDigital Indiaâ wave, the company was scouting for an Indian partner that could combine cutting-edge design thinking with strategic advice to further augment the overall value proposition of the Flemingo brand and its new upcoming service offerings.
âWe interacted with a number of agencies in the market, but thought blurb clearly stood out of the crowd. They have a well-designed service portfolio ranging from strategic advice at one end to a wide range of communication solutions on the other. This water-tight business structure makes them the most suitable partner for us,â said Karan Ahuja,Â Executive Assistant (group CEO).
Commenting on the win, Vinod Kunj, Managing Partner, thought blurb, said, âFlemingo was looking at solutions across design and advertising. The brief challenged us to come out with creative expressions that would completely change the buyersâ perception of duty-free shopping. When we first interacted with the management team at Flemingo International, I was charmed and was curious to learn and understand how they can build value-creating customer experiences. Our approach was quite elementary â when the brief is unconventional, can the solutions be anything but surprising.â