Conceptualised by Grey Group India, the ad film showcases how youth can live their passions and inspire others through creative collaboration using technology
BestMediaInfo Bureau | Mumbai | July 9, 2015
Dell has recently launched a new ad film that is crafted around its theme for youth in 2015 â âLearn. Share. Inspireâ. Conceptualised and executed by Grey Group India, the film is testimony to Dellâs belief that the aspiring youth of today can not only express their creativity, but also inspire others by sharing their knowledge and creations with the use of personal technology.
Launched in the background of Dellâs âBack to Collegeâ campaign, the ad film premiered online on Dellâs YouTube homepage on June 27, 2015, and will be aired on television from July 10, 2015 across leading general English and Hindi entertainment, sports, and music channels, including Star Plus, Colors, Star Sports, Ten Sports, Star Movies, Sony Pix, AXN and Comedy Central, among others.
College students, armed with ambition and the desire to assert individual identity, are looking to perfectly balance their academic and social lives, and technology gives them the platform to do this. As students step into new college semesters, this yearâs âBack to Collegeâ campaign sets the tone for youth to be motivated about their personal ambitions. As part of the campaign, Dell showcases its new range of notebooks from its flagship Inspiron brand, the Inspiron 5000 series, which is designed to play multiple roles in a college studentâs life â be it for college assignments, skill and knowledge development, or for connecting with people and entertainment. An added bonus is that these laptops are available in four colours, which allow for added personalisation and individuality.
Ritu Gupta, Director - Marketing, Consumer & Small Business, Dell India, elaborated, âIn a recent pan India research surveying the existing and potential PC users in the country, it emerged that the youth is ready to spearhead their respective interests using PC technology. The study revealed that the PC is pivotal to self-learning and gaining knowledge for students who have a hunger to do more. âKaro Kuch Bhiâ is a reiteration of this yearâs theme for the Back to College campaign â âLearn. Share. Inspireâ â which motivates students to express themselves using the power of technology and thus create and share on multiple online and offline platforms. Through this ad film we are realising our vision of delivering technology which enables youth to reach beyond basic academic learning and enhance the quality of content, leading to the âsharingâ of creative ideas, expression and knowledge.â
The ad film addresses the meaning of the word âsharingâ among todayâs social media savvy generation. In an environment where people are thirsting for captivating and inspirational content, the objective is to highlight the shift towards how youngsters are following their dreams and are producing innovative and thought provoking ideas and content, even as they inspire their others by sharing their journey. The film conveys that by creating something new, one can have a meaningful impact and inspire many others to create something of their own.
A runner from a small town inspires an entire community to run through his blog, a group of food loving friends start a night time food truck and find their customers using technology to map customer locations, a designer uses technology software to create a block print design that she uses to give her T-shirts an ethnic and unique twist, a young filmmaker explores the dualities in nature in a montage of moving images â each evocative and intriguing, by playing around with optical illusions. Each of these stories run with the theme of how they are using technology to follow their passions and connect with others.
Ram Jayaraman, Executive Creative Director, Grey Group India, Bangalore, said, âThe previous Inspiron Notebook TVC that we created for Dell was all about passionate inward pursuit â following your dreams till they become achievements. This one is more outward. It is about touching others with the force of your conviction. It is about passion snowballing into inspiration. Because when passionate youngsters learn and share ideas and beliefs, they make things happen.â
Client: Dell India
Dell team: Ritu Gupta, Director, Marketing, Consumer and Small Business; Aruna Jathar, Marcom, Consumer and Small Business
Creative agency: Grey Worldwide
Creative team: Ram Jayaraman, Executive Creative Director; Malvika Mehra, National Creative Director
Account Management team: Vishal Ahluwalia, Vice-President; Amarendra Singh, AVP & Director - Client Services; Sowmya P, Account Supervisor
Planning team: Dheeraj Sinha, Senior VP, Planning; Ajay Ravindran, AVP, Planning
Films Department: Samir Chadha, Senior VP, Films; Sharad Shinde, Director, Films
Production House: Apostrophe Films
Director: Koushik Sarkar