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Dell shows how passion can snowball into inspiration

Conceptualised by Grey Group India, the ad film showcases how youth can live their passions and inspire others through creative collaboration using technology

BestMediaInfo Bureau | Mumbai | July 9, 2015

Dell-TVC Click on the image to watch the TVC.

Dell has recently launched a new ad film that is crafted around its theme for youth in 2015 – ‘Learn. Share. Inspire’. Conceptualised and executed by Grey Group India, the film is testimony to Dell’s belief that the aspiring youth of today can not only express their creativity, but also inspire others by sharing their knowledge and creations with the use of personal technology.

Launched in the background of Dell’s ‘Back to College’ campaign, the ad film premiered online on Dell’s YouTube homepage on June 27, 2015, and will be aired on television from July 10, 2015 across leading general English and Hindi entertainment, sports, and music channels, including Star Plus, Colors, Star Sports, Ten Sports, Star Movies, Sony Pix, AXN and Comedy Central, among others.

College students, armed with ambition and the desire to assert individual identity, are looking to perfectly balance their academic and social lives, and technology gives them the platform to do this. As students step into new college semesters, this year’s ‘Back to College’ campaign sets the tone for youth to be motivated about their personal ambitions. As part of the campaign, Dell showcases its new range of notebooks from its flagship Inspiron brand, the Inspiron 5000 series, which is designed to play multiple roles in a college student’s life – be it for college assignments, skill and knowledge development, or for connecting with people and entertainment. An added bonus is that these laptops are available in four colours, which allow for added personalisation and individuality.

Ritu Gupta Ritu Gupta

Ritu Gupta, Director - Marketing, Consumer & Small Business, Dell India, elaborated, “In a recent pan India research surveying the existing and potential PC users in the country, it emerged that the youth is ready to spearhead their respective interests using PC technology. The study revealed that the PC is pivotal to self-learning and gaining knowledge for students who have a hunger to do more. ‘Karo Kuch Bhi’ is a reiteration of this year’s theme for the Back to College campaign – ‘Learn. Share. Inspire’ – which motivates students to express themselves using the power of technology and thus create and share on multiple online and offline platforms. Through this ad film we are realising our vision of delivering technology which enables youth to reach beyond basic academic learning and enhance the quality of content, leading to the ‘sharing’ of creative ideas, expression and knowledge.”

The ad film addresses the meaning of the word ‘sharing’ among today’s social media savvy generation. In an environment where people are thirsting for captivating and inspirational content, the objective is to highlight the shift towards how youngsters are following their dreams and are producing innovative and thought provoking ideas and content, even as they inspire their others by sharing their journey. The film conveys that by creating something new, one can have a meaningful impact and inspire many others to create something of their own.

A runner from a small town inspires an entire community to run through his blog, a group of food loving friends start a night time food truck and find their customers using technology to map customer locations, a designer uses technology software to create a block print design that she uses to give her T-shirts an ethnic and unique twist, a young filmmaker explores the dualities in nature in a montage of moving images – each evocative and intriguing, by playing around with optical illusions. Each of these stories run with the theme of how they are using technology to follow their passions and connect with others.

Ram Jayaraman Ram Jayaraman

Ram Jayaraman, Executive Creative Director, Grey Group India, Bangalore, said, “The previous Inspiron Notebook TVC that we created for Dell was all about passionate inward pursuit – following your dreams till they become achievements. This one is more outward. It is about touching others with the force of your conviction. It is about passion snowballing into inspiration. Because when passionate youngsters learn and share ideas and beliefs, they make things happen.”

The TVC:

[youtube]https://www.youtube.com/watch?v=A1fKX-sddZg[/youtube]

Credits:

Client: Dell India

Dell team: Ritu Gupta, Director, Marketing, Consumer and Small Business; Aruna Jathar, Marcom, Consumer and Small Business

Creative agency: Grey Worldwide

Creative team: Ram Jayaraman, Executive Creative Director; Malvika Mehra, National Creative Director

Account Management team: Vishal Ahluwalia, Vice-President; Amarendra Singh, AVP & Director - Client Services; Sowmya P, Account Supervisor

Planning team: Dheeraj Sinha, Senior VP, Planning; Ajay Ravindran, AVP, Planning

Films Department: Samir Chadha, Senior VP, Films; Sharad Shinde, Director, Films

Production House: Apostrophe Films

Director: Koushik Sarkar

Producer: Hamesh

Info@bestmediainfo.com

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