DAN, Northpoint launch programme to nurture future OOH professionals

The Post Graduate Programme in Out Of Home Advertising is a fast-track six-month long course that aims to create trained talent for the OOH industry

BestMediaInfo Bureau | Delhi | July 2, 2015

Dentsu Aegis Network and Northpoint Centre of Learning have joined hands to launch a fast-track six-month Post Graduate Programme in Out Of Home Advertising (The PGP-OOHA).

The PGP-OOHA programme is being conducted by Northpoint Centre of Learning, a management resource development centre located in Khandala, in collaboration with Dentsu Aegis Network's out-of-home agencies – Posterscope India and Milestone Brandcom. Successful graduates of this programme will be employed by Dentsu Aegis Network in India in these two agencies.

The programme is based on a training model that provides practical, real-life learning and experience through close industry-academic partnership. The curriculum has been developed jointly by Northpoint and experts from Posterscope and Milestone Brandcom.

Designed to develop future managers, the OOH Advertising course is designed to give a thorough working knowledge of OOH advertising ad communications, including retail, rural and experiential and how they are all inter-related. The course comprises modules, research projects and workshops, followed by an internship with Posterscope and Milestone Brandcom.

Ashish Bhasin

Talking about the career prospects, Ashish Bhasin, Chairman & CEO - South Asia, Dentsu Aegis Network, Chairman, Posterscope and psLive - Asia Pacific, said, “Today, Dentsu Aegis Network is amongst the fastest growing communications groups in India and understands the need of trained talent that the industry currently needs. Therefore, we are committed to developing professional talent for the industry as a partner on this programme.”

Prem Mehta

Prem Mehta, Chairman, Northpoint Centre of Learning, added here, “The launch of this programme is another step in keeping with Northpoint's mission to prepare young graduates for careers in specialised areas of business. Once again, Northpoint has tied up with the leaders in the OOH industry to ensure relevance of training content, training by industry professionals and substantial field and on-job internships to prepare job-ready managers.”

Nabendu Bhattacharyya

Nabendu Bhattacharyya , Managing Director & CEO, Milestone Brandcom, informed that the objective was to create and attract talent to the OOH industry, where no such formal programme existed prior to this . “We believe this OOH programme will benefit many new entrants as well as the existing trade practitioners in this dynamic Industry. Our overall objective is to bring in fresh minds into the OOH communications business for the exponential growth of the industry.”

Haresh Nayak

Haresh Nayak, Regional Director, Posterscope Asia Pacific and Managing Director, Posterscope Group India, said, “This initiative is an extension of the belief of 'innovating the way brands are built' and that talented people are the nucleus of innovation. This platform will attract and nurture these talents who will be the future minds and leaders in the out of home space.”

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