CNN-IBN has partnered with to present the new series that provides an insight into how modern technology is rejuvenating Indian agriculture
Delhi | July 24, 2015
The agricultural sector in India has made significant strides in the last three decades, with the emergence of smart practices that are being adopted by farmers. CNN-IBN, in partnership with Monsanto, presents a new series titled ‘Smart Agriculture’ that provides an insight into how modern technology along with smart and sustainable farm practices are rejuvenating Indian agriculture.
The series will enlighten viewers about smart agricultural practices being used, to help increase productivity and minimise challenges. It underlines how agriculture can be a profitable proposition with technology and agronomic practices that minimize resource use, reduce input costs and enhance productivity.
Based on a consumer-centric approach, ‘Smart Agriculture’ will demonstrate the latest agricultural practices through case studies of farmers across the length and breadth of India, interspersed with informative bytes from the industry experts. It will talk about the growing use of practices like contract farming, drip irrigation, farm mechanization to name a few; the complexities and challenges faced by the Indian farmer; and the state of agricultural policy making.
Radhakrishnan Nair, Managing Editor, CNN-IBN, said, “The whole objective behind ‘Smart Agriculture’ is to acquaint our audience with the changing trends and the developments in the field of agriculture. Our aim is to present a layman friendly show to create a connect with our viewers.”
‘Smart Agriculture’ will air every Saturday and Sunday at 4.30 pm.
Akansha Dua MSLGroup India E: Akansha.Dua@mslgroup.com