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Cadbury Celebrations captures the dilemma of tehzeeb and temptation

Contract Mumbai has partnered with Mondelez to launch a campaign that showcases the festive togetherness and celebratory spirit of Eid

BestMediaInfo Bureau | Mumbai | July 7, 2015

Cadbury-Celebrations-TVC Click on the image to watch the TVC.

Cadbury Celebrations, the chocolate gifting brand in the Mondelez India portfolio, has positioned itself as the brand that fuels festivities and launched the Diwali campaign in 2014 stemming from the thought ‘Bring the celebration with you’.

The brand has now extended this idea of fuelling festivities to other festivals as well. With social gifting playing a crucial role on Eid, Cadbury Celebrations has activated its Eid campaign for the first time.

Contract Mumbai has partnered with Mondelez to launch the Eid campaign through TV and cinemas across India.

The film shows how the entry of Cadbury Celebrations sparks the unfolding of playfulness and festivities in the house. It captures the festive togetherness and celebratory spirit that is elevated in the family around the box of chocolates.  Film has been directed by Kapil Mishra, ECD, Contract Mumbai, and Vineet Mahajan, National Art Head, Contract.

According to Kapil Mishra, “The whole film rests on a conflict between the deep rooted tehzeeb of ‘Pehle Aap’ and a strong temptation to eat chocolates. This leads to the drama around a pack of Celebrations.”

Prashant Peres, Director, Marketing Chocolate, Mondelez India, added here, “Cadbury Celebrations decided to make the Eid hugs tighter and fuel festive togetherness and celebrations.”

The TVC:

[youtube]https://www.youtube.com/watch?v=gRAC_y9SUmo[/youtube]

Credits:

Client: Mondelez India

Brand: Cadbury Celebrations

Creative agency: Contract Mumbai

NCD: Ashish Chakravarty

ECD: Kapil Mishra

Senior CD: Rahul Ghosh

Writer: Srividya Sankaran, Ranjeet Mhatre

Account Management: Geet Nazir, Divya Sethi, Shiny Cherian

Account Planning: Mehul Shah, Carl Daji, Almas Ahmad

Director: Kapil Mishra, Vineet Mahajan

Info@bestmediainfo.com

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