A marketing veteran with 18 years of experience across diverse consumer businesses, Aggarwal has worked with Mondelez India, Vodafone and HUL
BestMediaInfo Bureau | Mumbai | July 27, 2015
Marico Limited today announced that Sameer Satpathy has resigned from his position as the Chief Marketing Officer to pursue opportunities outside Marico. Satpathy will continue as CMO of the company until September 15, 2015 to facilitate a seamless transition to his successor. Marico will appoint Anuradha Aggarwal as the Chief Marketing Officer with effect from August 24, 2015.
Saugata Gupta, MD and CEO, Marico Ltd. said, âSameer has been a valued member and an integral part of Maricoâs growth and transformative journey for the past decade. He has significantly contributed in building the Marico of the future; and played a key role in shaping the Marico marketing organization as it exists today.â
âWe have a strong marketing team and I am confident that Anuradha will successfully take over the baton from Sameer. Anuradha brings a wealth of experience to the role, with her understanding of the consumer business and her knowledge of marketing to the new-age consumer and we look forward to her valuable contribution in strengthening this team and taking Marico to newer heightsâ, added Gupta.
Aggarwal is a marketing veteran who has 18 years of experience across diverse consumer businesses. Anuradha has worked with organizations like Hindustan Unilever for the first 12 years of her career, followed by Vodafone and most recently with Mondelez. In her previous role, Aggarwal was Director Innovations, Biscuits Category for Mondelez Asia Pacific.
Aggarwal holds a Post Graduate Degree in Business Administration from IIM, Bangalore and a bachelorâs degree in Economics from Sri Ram College of Commerce, Delhi University.
Aggarwal started her career at Unilever where she worked for 12 years, across sales, marketing and general management functions, managing local and global brands and businesses across India and South Asia. She was at the helm of many iconic brand transformation projects including the migration of Surf, the success story of Dove hair care, relaunch of Vaseline and the re-ignition of the largest shampoo brand in India - Clinic Plus.Â Post Unilever, Aggarwal she was Senior Vice President â Brand Communication and Consumer Insights with Vodafone India for 4 years.
Aggarwal joined Mondelez India Foods Ltd (Formerly Cadbury India Ltd) in January 2014, as a category director for Biscuits. In her last assignment with Mondelez, Aggarwal was Director Innovations, Biscuits Category for Mondelez Asia Pacific where she was responsible for driving the future growth of the biscuits portfolio across the Asia Pacific region. Her role included leading Innovation strategy, new product development and global brand deployment in China, India, Australia, South and South East Asia.