Zee channels launch on YuppTV across the Middle East

Middle East viewers will have access to channels like Zee TV Middle East, Zee Cinema International, &TV Middle East, Zee Telugu, Zee Bangla Movies, Zee Living, and many more channels

Mumbai | June 1, 2015

YuppTV has announced the launch of the channels from Zee Entertainment in the Middle East. Middle East viewers will experience the gamut of entertainment offered on key Zee channels like Zee TV Middle East, Zee Cinema International, &TV Middle East, Zee Telugu, Zee Bangla Movies, Zee Living, Zee Bangla, Zee Marathi, Zee Kannada, Zing, Zee News, Zee Smile and many more channels, which will be added to the bouquet soon.

The bouquet of channels launched in the Middle East will give viewers access to popular Zee serials in Hindi and in regional languages, news coverage, health and wellness programmes as well as movies in multiple Indian languages.

YuppTV delivers 200+ Indian TV channels worldwide in 13 languages as Live TV and 10 days of catch-up TV, along with unlimited movies via YuppTV App on Amazon Fire TV, Android TV, Google App, LGTV, Opera, Panasonic, Samsung TV, WD, Android and iPhone. Currently, languages being offered in the Middle East include Hindi, Bengali, Marathi, Telugu and Kannada.

Uday Reddy

“The Middle East provides a prime viewership base with unlimited potential for Indian television with Hindi and regional languages all set to capture a huge following. Taking Zee Entertainment, one of India's largest television broadcasters to host its channels on YuppTV for viewers in the Middle East gives us as much pleasure as it will bring to the eager viewers. The increasingly vast South Asian population in the Middle East can now watch their favourite Zee content on our platform. They can now enjoy the shows of their choice on Zee channels whenever and wherever they choose to,” said Uday Reddy, Founder and CEO of YuppTV.

Manoj Mathew, Chief Content and Creative Officer, Zee Entertainment MENAP, said, “Apart from being India's leading television network with huge popularity in India and overseas, we are also the only network to offer varied local flavour in our programming for South Asian viewers. Our first locally produced drama series for the Middle East viewers, called 'Parwaaz', got us record viewership last year. Similar experiments for content with a local connect is what differentiates us from the other South Asian broadcasters and makes us the preferred choice of our viewers. We manage to capture the attention and elicit delight and interest from every segment of viewers, with offerings in every genre. News, Entertainment, Infotainment, lifestyle, we cover it all comprehensively.”

Mathew further said, “Our alliance with YuppTV to offer Zee bouquet of channels to subscribers in the Middle East is both exciting and enriching. Availability of YuppTV on various Internet-enabled devices enhances Zee's reach multi folds. It is our firm belief that our offerings will be highly appreciated and viewers will enjoy the channels and their content as we create programmes of specific interest to please our various segments of audiences.”

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