The Global Video Insights Survey conducted by Vuclip reveals strong preference for international videos in native languages
BestMediaInfo Bureau | Delhi | June 2, 2015
Vuclip, a leading premium mobile video on demand (VOD) service for emerging markets, has released its Global Video Insights (GVI) from a survey it conducted of more than 8,500 users spanning the emerging markets of India, the Middle East, South East Asia and Africa. The survey responses reveal a growing propensity among mobile video consumers to view and navigate videos in their native languages on a single over-the-top (OTT) mobile app that also enables them to consume international content at length.
Key insights of the Vuclip GVI survey relevant to India
Localised content takes centrestage
Preference for an âAll in Oneâ mobile video app that speaks the viewerâs language
Key insights relevant to other emerging markets
Thailand (88 per cent) and Indonesia (87 per cent) registered the highest preference for âlocalisedâ mobile video content, while Malaysia (64 per cent) registered the lowest among the markets surveyed.
Navigation in native languages was considered most important in countries such as Indonesia (89 per cent), Egypt (87 per cent) and Thailand (86 per cent).
Respondents in Indonesia (91 per cent), Kenya (90 per cent) and Nigeria (90 per cent) considered an aggregated mobile video platform/ app important for accessing international and local content rather than downloading multiple apps.
Commenting on the survey insights, Arun Prakash, COO, Vuclip, said, âA diversified content catalogue, coupled with an unparalleled viewing experience is what the mobile video viewer wants and what Vuclip has been successfully delivering over the last seven years. The insights validate the importance of catering to the diverse entertainment needs of our subscribers from Asia to Africa. Creating a strong video library backed by gamut of content in regional languages would play a key role in broadening the subscriber base of VOD players.â
Top 5 mobile video searches by language
The trend statistics in this report were gathered in April 2015 from more than 8,500 Vuclip users in Egypt, India, Indonesia, Kenya, Malaysia, Nigeria, Thailand, and United Arab Emirates. Users were provided with multiple-choice questions and had the option to opt out.