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TVS urges people to live life ‘Dil khol ke’

Conceptualised by McCann Mumbai, the campaign for TVS’s new bike, Phoenix 125, stresses on living life to the maximum and without compromises

BestMediaInfo Bureau | Mumbai | June 30, 2015

Dil-khol-ke-TVS-TVC Click on the image to watch the TVC.

TVS has launched the all-new 2015 Phoenix 125 in the intensely competitive commuter motorcycle segment. In the midst of humdrum lives, there are a few who like to live life to the maximum. The new campaign, created by McCann Mumbai, aims to showcase the same – a new mantra of living life without compromises and how the new fully-loaded TVS Phoenix 125 is the perfect fit for such life.

The campaign, which features brand ambassador Mahesh Babu, is built on the premise – “Dil khol ke bike for Dil khol ke life.”

Puneet Kapoor, Executive Creative Director, McCann Mumbai, commented, “The ad dwells on living life large-heartedly, living ‘Dil khol ke’, which is always refreshing, inspiring and fun. It ties up with the TVS Phoenix as it’s a fully-loaded bike made with a generous heart that clearly reflects through the multiplicity of features, great style and performance.”

Arun Siddharth, Head - Marketing, TVS Motorcycles, added here, “The new 2015 TVS Phoenix is a unique combination of style, performance and features, and is positioned as ‘The maximum 125’. The TV campaign brings out the idea of ‘Dil Khol Ke’ in a very youthful and endearing manner.”

The campaign went on air on June 24 and will be visible across all major channels in the coming days.

The TVC:



Brand: TVS Phoenix 125

Agency: McCann Mumbai

Creative Team: McCann creative team

Production House: Kiss Films

Director: Shikha Makan

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