Conceptualised by McCann Mumbai, the campaign for TVS’s new bike, Phoenix 125, stresses on living life to the maximum and without compromises
BestMediaInfo Bureau | Mumbai | June 30, 2015
TVS has launched the all-new 2015 Phoenix 125 in the intensely competitive commuter motorcycle segment. In the midst of humdrum lives, there are a few who like to live life to the maximum. The new campaign, created by McCann Mumbai, aims to showcase the same – a new mantra of living life without compromises and how the new fully-loaded TVS Phoenix 125 is the perfect fit for such life.
The campaign, which features brand ambassador Mahesh Babu, is built on the premise – “Dil khol ke bike for Dil khol ke life.”
Puneet Kapoor, Executive Creative Director, McCann Mumbai, commented, “The ad dwells on living life large-heartedly, living ‘Dil khol ke’, which is always refreshing, inspiring and fun. It ties up with the TVS Phoenix as it’s a fully-loaded bike made with a generous heart that clearly reflects through the multiplicity of features, great style and performance.”
Arun Siddharth, Head - Marketing, TVS Motorcycles, added here, “The new 2015 TVS Phoenix is a unique combination of style, performance and features, and is positioned as ‘The maximum 125’. The TV campaign brings out the idea of ‘Dil Khol Ke’ in a very youthful and endearing manner.”
The campaign went on air on June 24 and will be visible across all major channels in the coming days.
Brand: TVS Phoenix 125
Agency: McCann Mumbai
Creative Team: McCann creative team
Production House: Kiss Films
Director: Shikha Makan