After January 2016, after a 10-year run, the news channel’s name will cease to be CNN IBN
BestMediaInfo Bureau | Mumbai | June 29, 2015
The licensing arrangement between TV18 and CNN is coming to an end in January 2016 after a 10-year run. The news channel’s name will thereafter cease to be CNN IBN.
The conclusion of the arrangement will enable each company thereafter to chart its own growth trajectory independently in one of the most dynamic, complex and fast growing markets in the world.
In 2005, Global Broadcast News (GBN), a TV18 group company, had signed a branding agreement with CNN Turner International leading to the launch of English news channel CNN BN in India. Later on, GBN became IBN18 Broadcast Ltd, which in turn became TV18 Broadcast Ltd.
AP Parigi, Group CEO, Network18, said, “The last decade has seen a lot of momentum in the Indian media industry and has been particularly exciting for us. During this time we witnessed two media houses coming together to redefine the way news is presented to a demanding audience. We at TV18 have benefited from this relationship with CNN. At the launch of the channel, TV18 was a relatively small organization; that has changed now. Network18 has grown from two news channels in 2005 to 17 news channels in 2015. Today, we have the largest footprint in the current affairs, regional and business news space in India. The TV18 channels today are well established and highly regarded.”
Rani Raad, Chief Commercial Officer, CNN International, said, “We are very proud to have created CNN IBN in our decade long partnership with TV18. The channel was a pioneering initiative that combined the best of CNN’s global expertise with TV18’s journalistic and newsgathering capabilities. We have truly valued this long standing partnership.” He further said, “As the number one international news brand in Asia Pacific and the rest of the world, and the winner of multiple prestigious awards, CNN International continues to lead and serve consumers in India with the best of global news content across multi-platforms.”