Spice brand Suhana appoints Setu as communications partner

The account win comes on the back of a multi-agency pitch, in which Setu was invited to participate

BestMediaInfo Bureau | Delhi | June 5, 2015

Pune-based Setu Advertising has bagged the communications mandate of Suhana, a brand under Pravin Masalewale, the largest procurer, processor and marketer of spices in Maharashtra. The account win comes on the back of a multi-agency pitch, in which Setu was invited to participate.

Suhana comprises a wide range of products in categories such as ready-to-cook, blended spices and pure spices.

Sagar Pande

On awarding the business to Setu, Sagar Pande, Manager – Marketing, Pravin Masalewale, said, “We were very impressed to see the extensive research Setu put into their pitch. Their approach, although very strategic in nature, is underlined by a strong emotional appeal. It's something new for us and we're excited to take this ahead and see how it takes shape.”

Rugwed Deshpande

Rugwed Deshpande, Director, Setu Advertising, commented, “Having grown from a two-person home enterprise, Pravin now employs more than 1,000 people and reaches its consumers through a network of 463 distributors and 1 lakh retailers. That is a great story to be told, and we're excited to tell it.”

Nasir Shaikh

Nasir Shaikh, Creative Head, Setu, added here, “From the communication stand-point, we are likely to see the brand move from tactical, product-focused messaging to a more story-based, broad perspective.”

Abhijit Nikalje

The agency has big plans for the brand. “Suhana has a strong presence all over India and in global markets as well. We are looking forward to creating dynamic brand activation and engagement, crafting it into a truly global brand,” said Abhijit Nikalje, Account Planner at Setu.

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