The channel will air new shows from across the border on weekdays; weekends will see world television premieres of four films
Mumbai | June 1, 2015
Rishtey, the free-to-air (FTA) channel from the stable of Viacom18, has added a diverse mix of finite fiction shows in their programming line-up from across the border starting June 2015.
Further building the entertainment quotient over the weekends in June, Rishtey plans to showcase four world television premieres of films like âDharam Sankat Meinâ, âSaheb Biwi aur Gangster Returnsâ, âBombay Talkiesâ and âOne by Twoâ. The mass Hindi entertainment channel, which launched towards the end of 2013 and engaged viewers with the mine of content from the Colors bouquet, will now add some fresh content to extend their programming line-up.
Speaking about the fresh programming schedule on Rishtey, Raj Nayak, CEO, Colors and Rishtey, said, âEver since its inception, Rishtey was well received by our audience and has turned out to be a popular free-to-air channel across India. Upping the ante on quality content on Rishtey is a strategic move to make the channel an engaging watch for our audience. This will be an interesting offering not only for the viewer who has a wider choice now, but also serve as an attractive proposition for advertisers and marketers who want to reach their consumers in the heart of India. Going forward, we endeavour to push the envelope further by bringing in newer content into Rishtey, as we go along further developing the channel and its offerings.â
Rishtey currently features popular shows from Colors such as âUdaanâ, âMadhubalaâ, âSasural Simar Kaâ and âMeri Aashiqui Tum Se Hiâ. Adding to these, from June 1 Rishtey will air new finite series âAsmano Pe Likhaâ from across the border every Monday to Friday at 10 pm. In July, the show will be replaced by another social drama, âRanjish Hi Sahiâ. Both these shows deal with interpersonal relationships.
Weekends will get an action boost in the form of Rohit Shetty hosted âKhatron Ke Khiladi â Darr Ka Blockbusterâ, which will go on air from June 13 at 9 pm every Saturday and Sunday.
On Sundays, Rishtey will showcase four off-beat and critically acclaimed movies â âDharam Sankat Meinâ, âSaheb Biwi aur Gangster Returnsâ, âBombay Talkiesâ and âOne by Twoâ as part of the channelâs World Television Premieres line-up. Special afternoon Movie Festivals on weekdays will also liven up the programming offering. Akshay Kumar Movie Festival will feature his best works like âSpecial 26â, âOh My Godâ, âBossâ and this will be followed by an Action Movie Fiesta.
Sonia Huria Head â Corporate Communications Viacom18 M: +91 9892447777 E: Sonia.Huria@viacom18.com