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Rediffusion ex-COO Amitava Sinha to join Genesis as Group CEO

At Genesis, Sinha will have equity participation that would progressively increase with time and growth of the agency

BestMediaInfo Bureau | Delhi | June 2, 2015

Amitava-Sinha Amitava Sinha

Amitava Sinha , who quit Rediffusion Y&R as Chief Operating Officer in January this year, joins a growing breed of senior advertising professionals who are increasingly turning to entrepreneurial ventures . He is set to join Genesis Advertising as Group CEO with equity participation that would progressively increase with time and growth of the agency.

Founded in 1993, Genesis is a Kolkata-based agency with presence in Mumbai and Delhi as well. The group also has a robust exhibitions business.

Confirming this development, Ujjal Sinha, Founder & Managing Director, Genesis Advertising, said, “With someone of Amitava’s seniority and stature at the helm, we are now set to realise our ambition of exploring new domains, new geographies, new competencies and of course new and more exciting brands to work on. We should soon be a medium-sized independent agency to reckon with nationally.”

Sinha began his career in marketing with FMCG major Reckitt & Coleman (now Reckitt Benckiser) in the mid-1980s. He then had a seven-year stint at JWT (then HTA), handling essentially the ITC cigarette brands, which were amongst the biggest advertisers of that time, before heading the Kolkata operations of McCann Erickson and thereafter, Bates. He joined Rediffusion Y&R in 2003 and played various senior national roles before taking over as Chief Operating Officer in 2011.

On his new role, Sinha said, “Though it is a somewhat new context and challenge, my mantra at Genesis will be the same as what has worked for me in building up several network agency offices hands on... building teams, building relationships and building brands/ businesses.”

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