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Razorfish’s Charulata Ravi Kumar stresses on importance of going digital

Razorfish India’s CEO was guest mentor at a webinar held on Tuesday, June 16, which was part of IAA – India Chapter’s ‘World Goes Digital’ series

BestMediaInfo Bureau | Delhi | June 29, 2015

Charulata Ravi Kumar Charulata Ravi Kumar

The International Advertising Association (IAA) – India Chapter hosted Charulata Ravi Kumar, CEO, Razorfish India, as the Mentor Guest at a webinar held on Tuesday, June 16, 2015. The webinar was part of IAA India’s ‘World Goes Digital’ series.

“It was good to have a senior media professional like Charulata Ravi Kumar share her experiences in the digital media and advise young professionals,” said Srinivasan K Swamy, President, IAA - India Chapter & Vice-President, Development Asia Pacific, IAA.

Ravi Kumar commented, “Digital in India is at a very nascent stage and there are trials and errors that we go through, but we understand in the long run where we need to take this forward. If you are still in the planning mode of whether you want to embrace digital or not, then I think you will definitely feature in the sequel to ‘Jurassic Park’!”

“There is much interest in digital media amongst young professionals and it was excellent to have someone like Charulata Ravi Kumar not just evangelise the medium, but also take us through success stories and ways in which digital is influencing business,” said Abhishek Karnani, Director, Free Press Journal, who along with Manish Advani, Head – Marketing and Public Relations, Mahindra Special Services Group, is co-chair of the IAA Webinar series.

Click here to view the IAA YouTube channel.

As part of the Webinar series, the IAA – India Chapter has hosted speakers like Sanjeev Kapoor, CMO, Citi (India); Ashish Hemrajani, Founder and CEO, Bookmyshow.com; Rajan Anandan, MD, Google India; Nishant Rao, MD, LinkedIn India; Ajit Balakrishnan, Founder, Rediff.com; Julie Roehm, Chief Story Teller, SAP; Neeraj Roy, MD and CEO, Hungama Digital Media Entertainment; Paul Berney, Co-Founder & Managing Partner - EMEA, mCordis; and ad film maker Ram Subramanian. Recently, Rajjat Barjatya, Tushar Vyas, Sanjay Mehta and Hareesh Tibrewala were guests on ‘World Goes Digital’ webinar series.

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