Aggarwal has over 10 years of experience and has earlier worked with Vdopia, Microsoft India, Havas Media and Quasar
BestMediaInfo Bureau | Delhi | June 30, 2015
Razorfish has appointed Piyush Aggarwal as National Director - Digital Media, based out of Gurgaon. Razorfish is bringing on board top digital talents in the country to join its team across Mumbai, Delhi and Bangalore and strengthening its core capabilities in Digital Media & Marketing, Technology and Creative.
Aggarwal brings to the table over 10 years of cross-functional and leadership experience in Digital Marketing, Mobile Advertising, B2B Marketing and Start-up and Business Transformation Consulting. During his stint at Vdopia, he built and spearheaded the offshore mobile media operations, setting up teams in India for the US and European markets.Â He also spearheaded the digital and B2B customer acquisition for Small & Mid-Market Business at Microsoft India, where he was part of key technology launches in the country.
He has also been with leading digital advertising agencies like Havas Media and Quasar, managing the digital accounts of Visa, Air France, KLM Airlines, Reckitt Benckiser, VLCC and Max Life Insurance, among others.
Commenting on Aggarwalâs appointment, Gaurav Pathak, COO, Razorfish India, said, âMedia is a core offering that complements and actively catalyses the future we work towards in redefining our clientâs business. With a strong digital media background and in-depth understanding of business transformation to boot, it is a unique combination that is not easy to come by. Piyushâs 10+ years of rich experience in mobile, digital and media domains will be valuable for us to strengthen Razorfishâs capabilities in business transformation.â
Charulata Ravi Kumar, CEO, Razorfish India, remarked, âWe are constantly seeking out the most curious and innovative minds with fire in the bellies, And of course, those who are not bound by the past but creating new tomorrows.â
On his new role, Aggarwal said, âRazorfish brings the true amalgamation of creative, technology and digital media for all its clients. Their core approach of bringing a complete âdigital transformationâ to their clientâs business is revolutionary and defines lifeâs tomorrow.â
Razorfish India partners clients like Maruti, Madura Fashions, Ultratech, Eureka Forbes, Philips, and Tourism New Zealand, among others.