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Razorfish India appoints Bharatesh Salian as VP & Head of Strategy

Prior to joining Razorfish, Salian was with VivaConnect as Chief Strategy Officer, where he worked with clients like the BJP, GSK, Google and Tata Motors

BestMediaInfo Bureau | Mumbai | June 24, 2015

Bharatesh Salian Bharatesh Salian

Razorfish has brought on board Bharatesh Salian as Vice-President and Head of Strategy, based out of Mumbai. Prior to joining Razorfish, Salian was with VivaConnect as Chief Strategy Officer, where he worked with clients like the BJP, GSK, Google and Tata Motors.

Gaurav Pathak Gaurav Pathak

Commenting on Salian’s appointment, Gaurav Pathak, COO Razorfish India, said, “With a strong technology background and in-depth understanding of brands and consumer behaviour to boot, it is a unique combination that is not easy to come by. Bharatesh’s 14+ years of rich experience in mobile, digital and social media domains will be valuable for us to strengthen Razorfish’s capabilities in Business Transformation.”

Salian has also worked with brands of MNCs like Unilever, J&J, Renault, Nissan and Set Max during his stint with Omnicom Media Group as General Manager – Digital & Moblility, where he was heading the mobile strategy and project implementation for large projects like the Cannes Lion winner Kan Khajura Tesan, 3 Roses Good Life Club  and BeBeautiful.

During his tenure at TechShastra, he developed innovative solutions for Unilever, Pepsi, Nescafe, Zee TV and Network18, among others.

On joining Razorfish, Salian said, “Razorfish has always been known to be at the cutting edge of technology, blending creativity, media and technology seamlessly. Its philosophy of World Changing Ideas and Business Transformation resonates with my own ambition of being at the forefront of India’s Digital Transformation.”

Charulata Ravi Kumar Charulata Ravi Kumar

Meanwhile, on being asked if Razorfish will be hiring more talent in future, Charulata Ravi Kumar, CEO, Razorfish India, said, “We are constantly seeking out the most curious and innovative minds with fire in the bellies. And of course, those who are not bound by the past but creating new tomorrows.”

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