Industry sources aver that Subramanian’s designation is likely to be COO and he would head the media buying operations of IPG Mediabrands
BestMediaInfo Bureau | Delhi | June 16, 2015
Media veteran Raghav Subramanian, Co-founder of The Media Consultants, has joined IPG Mediabrands. The news was confirmed by Shashi Sinha, CEO, IPG Mediabrands India.
When contacted, Sinha said Subramanian’s role and designation were in the process of being defined. However, industry sources aver that Subramanian’s designation is likely to be Chief Operating Officer and he would head the media buying operations of IPG Mediabrands.
Subramanian has an experience of almost two and a half decades in media, consulting, analytics and research. He had spent a decade with GroupM in New York, working on large global clients. He has worked with all the top conglomerates – WPP, Publicis and IPG. Post his return to India, he joined Vivaki Media and headed strategy. Thereafter, he joined Lintas Media Group as COO in December 19, 2011.
In June 2012, both Natrajan and Subramanian both quit Lintas Media Group to start their own media venture, The Media Consultants, based in Gurgaon.