Conceptualised by BoringBrands, the digital campaign showcases why we all should stop for a moment and express love for the man who takes our dreams to places
BestMediaInfo Bureau | Mumbai | June 23, 2015
There are some emotions in life which are hard to express; and then there are some special gestures which miraculously make the difficulty disappear. This Father’s Day, Oyo Rooms rolled out an emotional digital campaign that celebrated the unspoken love between a father and son. The communication campaign, conceptualised by BoringBrands, features actors Piyush Mishra and Zeeshan Ayyub.
On a day-to-day basis, we shy away from expressing our love for our dads as we end up taking this relationship for granted. Then we spend our lives repenting for that one moment when we could have hugged them and told them how much we loved them. This emotional insightful video tells us that nothing in this world is timeless, hence one should value it till it is there with them.
Commenting on the campaign, Ritesh Agarwal, Founder & CEO, Oyo Rooms, said, “This video is very special to us, rekindling the hope that all of us will stop for a moment and express love for the man who takes our dreams to places. We believe that small gestures of gratitude and love go a long way in building bonds and also help in communicating the unspoken words. We hope to touch the heart of millions of fathers and sons who are still waiting for that one moment to express their feelings.”
Anshul Sushil, Co-Founder and CEO, BoringBrands, elaborated, “The creative idea for this campaign is based on the insight that fathers and sons do not communicate their love for each other. They share a special bond that spans through years amidst laughter, worries, arguments, smiles and tears, but when it comes to expressing their love, they always wait for some other day and some other time. Oyo Rooms believes that these small gestures of affection can go a long way in expressing love, and this captivating campaign has beautifully reflected these emotions. I have thoroughly enjoyed working for this campaign; I hope it receives the same appreciation from the audience.”
Vinay Jaiswal, Director, Kreative Wings Studios, added here, “Our actors have done a beautiful job in their roles as ‘everyday people’ facing ‘slice of life situations’. I personally love the concept of taking such industry icons like Piyush Mishra and Zeeshan Ayyub and putting them in rustic scenarios and everyday situations. I hope this campaign inspires every father-son duo in the country to say it out loud and appreciate the presence of each other in their lives.”
Piyush Mishra, who is a part of the campaign, remarked, “When I think of Father’s Day, the feeling of love and joy immediately resonates. Now that I myself have experienced fatherhood, I can relate to the fact that as fathers how much we crave for our sons to express their love for us. Though we may never demand it, but in our hearts we secretly harbour the wish to hear the three magical words from them. The plot of this film takes me on a journey of expressing love in relationships and realising how priceless they are. I have loved working with the entire production unit and also Zeeshan. I think he is a fabulous actor who works his way to perfection. Your father has made sure each dream of yours comes true; make sure you do the same.”
Client: Oyo Rooms
Creative agency: BoringBrands
CEO & Founder, BoringBrands: Anshul Sushil
?Execution and ?Production: Vinay Jaiswal, Director, Kreative Wings Studios