Publishers that have recently joined the Outbrain network include Indian Express, ABP Live, Financial Express, and MTV India, among others
BestMediaInfo Bureau | Mumbai | June 18, 2015
Content discovery platform Outbrain continues to expand its publisher network across all major verticals in India, even as it further extends the content marketing opportunity for brands in this region. Outbrain’s growing network combines both local publishers and global sites such as CNN and recent wins like Time Inc., ESPN and Mashable.
Since the beginning of 2015, Outbrain has been developing its publisher network in India. Joining its list of premium publications in India and around the globe are leading titles across all major verticals, including news, lifestyle, finance and youth.
India continues to be one of the company’s fastest growing markets and Outbrain already counts The Times of India, The Hindu and ESPNcricinfo among its network of premium publications.
Publishers that have recently joined the Outbrain network include, but are not limited to, Indian Express, ABP Live, Financial Express, MTV India (Viacom), ScoopWhoop, Sanjeev Kapoor, StoryPick, MissMalini, and fossBytes. This news comes even as Outbrain announces the renewal of its partnership with Network18.
Commenting on the development, Gulshan Verma, General Manager - SEA & India, Outbrain, said, “We are thrilled to welcome these new publishers to the Outbrain network, as well as renew our partnership with Network18. Outbrain’s focus on trust and audience experience is what brings real value to our publisher partners. Our vision is to maximise the monetisation of our audience for publishers, while at the same time driving increased audience engagement, and providing key insights and analytics about their core digital users.”
Kavi Madan, Vice-President & Head of Mobile Business, Network18, added here, “Outbrain is constantly innovating its product and services to provide something truly valuable to online publishers. We decided to renew our partnership with them because over time they have provided the highest quality recommendations and best monetisation across desktop, mobile and apps for Network18.”
“Outbrain has been an integral part in helping us figure out how to drive engagement with our audiences, as well as supporting our efforts to improve personalisation,” said Vikas Handu, Head of Product, Indian Express. “This isn’t just about that widget that you see at the bottom of an article. Through the Outbrain Engage solution, we are able to serve the best of our content to all kinds of audiences and deliver what users crave – the best content recommendations.”
Rishi Pratim Mukherjee, Co-Founder & COO, ScoopWhoop, added here, “We looked at various options and chose to work with Outbrain because of their focus on audience experience and their ability to deliver the most personalised content recommendations. Moreover, their guided personalisation platform gives us the opportunity to maximise engagement and provides us key insights and analytics to further inform us about our core digital audience.”
Outbrain partners with marketers and publishers in over 55 countries. Worldwide, it serves over 200 billion recommendations per month to consumers in over 150 countries.