The mandate is focussed on engaging with start-ups in India via digital communications
BestMediaInfo Bureau | Mumbai | June 17, 2015
Ourbit, the digital division of Ideosphere Group, has bagged the digital media mandate for Microsoft Ventures India. As per the engagement, Ourbit will be responsible for creating and fine-tuning Microsoft Venturesâ online dialogue with the start-up community to make their mentorship programme accessible to a wider audience.
Microsoft Ventures in India provides startups access to key influencers and know-how which will help them grow. The start-ups enrolled in their programmes have access to tools, resources, knowledge and expertise they need to succeed. The corporate venture arm of Microsoft now aims to make this information available to as many start-ups as possible through digital.
To achieve the objective, an active voice for Microsoft Ventures across social media channels will be created, making Microsoft Ventures the preferred news, information and engagement landing place for start-up mentoring.
Commenting on the win, Mayur Milan, Head Contributor, Ourbit, said, âWhat makes this assignment so exciting is the fact that we would be working with a very dynamic community of tech start-ups who will be shaping the future of Internet and technology. As we will be the facilitators of information and insights to them, it makes us an integral part of their evolution. In essence, we will not be working with just Microsoft Ventures, but a group of technology brands.â