MTV India launches on now TV in Hong Kong

The youth entertainment channel from Viacom18 Media is now available to viewers in Hong Kong starting June 2 on now TV, Hong Kong's largest pay TV provider

BestMediaInfo Bureau | Delhi | June 10, 2015

MTV India, the youth entertainment channel from Viacom18 Media, is now available to viewers in Hong Kong starting June 2, 2015 on now TV, Hong Kong's largest pay TV provider.

Currently, MTV India is available to viewers in 49 countries, including the US, Australia, New Zealand, UAE, Nigeria, Thailand, Trinidad & Tobago, and Singapore, among others. Viacom18's flagship general entertainment channel, Colors, is already available on now TV in Hong Kong.

Aditya Swamy

Speaking about the launch of MTV India in Hong Kong, Aditya Swamy, EVP and Business Head, MTV India, said, “It is extremely exciting for MTV India to enter Hong Kong with now TV. Being the universe of the young, we have never been boxed by geographical boundaries. Our service goes to over 35 countries, broadcasting a heady dose of our local pop culture. The catchy Bollywood tunes, our original music productions and our superhit reality and drama series will entertain young people across varied cultural backgrounds bringing them together in their love for all things MTV.”

Gaurav Gandhi

Gaurav Gandhi, Group COO, IndiaCast, added here, “With the launch of MTV India on now TV, we have further strengthened our relationship with the platform. Together, we look forward to providing the very best of South Asian entertainment to the diaspora in Hong Kong. This launch increases MTV India's international footprint to 50 countries as the channel continues to entertain global audiences through its unique offerings including original music programming, Bollywood music and successful fiction and non-fiction format shows targeted to the youth.”

“now TV is Hong Kong's largest pay-TV provider, offering more than 190 top-class channels to our 1.2 million customers. Adding MTV India to our line-up further demonstrates now TV's commitment to providing all customers with a wide range of programme choices. Indians in Hong Kong can now watch their favourite shows exclusively on now TV as part of the Indian Pack,” said Loke Kheng Tham, PCCW's Executive Vice-President of Pay TV.

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