Medulla Mumbai was also the second runner-up for the inaugural Healthcare Agency of the Year award
BestMediaInfo Bureau | Delhi | June 21, 2015
Winners of the 2015 Pharma and Health & Wellness Lions have been announced at the Lions Health Awards Ceremony, the second year of the competition. A total of 86 Pharma and Health & Wellness Lions were presented.
Pharma Lions From the 432 entries submitted, 25 Lions were awarded in the Pharma section and DigitasLBI New Yorkâs âTake it from a fishâ for Astra Zeneca claimed the sectionâs first Grand Prix.
Commenting on the choice, Jury President Rob Rogers, Chief Creative Officer and Co-CEO, Sudler, said that the jury had been captivated by the standard of work, which he described as being of greater variety and quality this year and a sign that the competition had come of age. The Grand Prix winner, he said, âblew the door off the categoryâ and dispelled the myth that a challenging environment was a barrier to ideas. âRegulations donât define creativity. Constraints can sometimes help creativity.â
India won two Lions Health and both were in Pharma category. Ogilvy & Mather Mumbai won a Silver medal for its Giant Footprints campaign done for Sabin Vaccine Institute under Ministry of Health and Family Welfare. The agency had created a simple yet powerful campaign to make India Filaria-free â through a campaign titled âHathipaon Mukt Bharatâ. Click here to read more about the campaign.
Medulla Communications Mumbai bagged a Bronze Lion for its Spinning Living Room print campaign for Johnson & Johnson.
Health & Wellness Lions In another first, Leo Burnett Mexico claimed the countryâs first ever Grand Prix for Proctor & Gamble Alwaysâ âIntimate Wordsâ in the Health & Wellness section. Jury President Andrew Spurgeon, Executive Creative Director, Langland, UK, said that the campaign provided otherwise silent women, the voice they needed to help protect their health. âEven more incredible is the capacity for this idea to span women of all ages, and ultimately be passed down the generations. Always has managed to create a legacy by supporting this individual community, which in turn demonstrates the brandâs commitment to women the world over. A fantastic example of a brand that seeks to deliver life-changing creativity.â 61 Lions in total were handed out in this section, from a total of 1,430 entries. Young Lions Health AwardÂ
The winner of the Young Lions Health Award, also launched this year in partnership with UNICEF and Unilever, was announced at tonightâs Awards Ceremony. The jury chose the team from Mr President, Ryan Price and Cece Chu, for their ad âThe Essentialsâ. Special AwardsÂ
Finally, also announced were a series of Special Awards.
The Lions Health Grand Prix for Good â open to Gold Lion winning entries ineligible for a Grand Prix in their section â was judged by members of the Pharma and Health & Wellness Juries as well as representatives from the United Nations Foundation. Together, they chose FCB INFERNO Londonâs âThis Girl Canâ for Sport England. The inaugural Healthcare Agency of the Year was given to Langland, Windsor, second to CDM London and third to Medulla, Mumbai. While the first ever Healthcare Network of the Year went to CDM Group, second to McCann Health and third to Publicis Healthcare Communications Group. Commenting on all the results announced at the Awards Ceremony, Lions Health Festival Director, Louise Benson, said, âTonight has shown that the healthcare communications industry is innovating, breaking boundaries and making their mark in creative excellence. We thank the jury for judging with integrity and passion and are pleased that in its second year, Lions Health is providing the arena to recognise the industryâs achievements.â