Leena Sharma to lead Mobocracy as COO

Sharma had joined Mogae Media, the holding company of Mobocracy, two years ago

BestMediaInfo Bureau | Delhi | June 11, 2015

Leena Sharma

Mogae Media has announced that Leena Sharma will lead Mobocracy as its Chief Operating Officer. She had joined Mogae Media two years ago.

An MBA with nearly 25 years in the business, Sharma started her advertising career at Ulka in the early 90s. She has worked at Parle, American Express and Mastercard over the years.

Tanya Goyal

“Being pioneers and fore-runners in mobile advertising in India since 2011, and because of our keen understanding of mobile apertures and applications, we felt more and more clients need help with managing mobile communications. We launched Mobocracy at full throttle in March this year,” said Tanya Goyal, Executive Director, Mogae. “And Leena Sharma was the natural choice to lead this new agency, Mobocracy, as she has shaped and delivered over 200 campaigns for the best of brands over the last two years at Mogae. She understands advertising, and understands the mobile medium.”

One of Mobocracy's first assignment was the pre-embed of the Hotstar app for Star TV. “It is the largest pre-embed ever in India and running across 10 top OEs, including Micromax, Karbonn, Lava,” said Sharma. She added, “We are also pioneering products like i-SMS, which will change the face of consumer research. And creating a she-radio, a multi-brand rural radio, and more. Our TagDash product with Twitter is already making waves. We have executed campaigns for HUL, Aircel, and CNBC, among others. There is a lot of traction in the mobile space. I have 2-3 invites a week at Mobocracy already.”

Meanwhile, 40 new recruits from IIT Kharagpur, IIT Kanpur, IIT Roorkee, BITS Pilani, Delhi School of Economics, IIM Shillong, IIM Kozhikode, IIM Indore, IIM Rohtak, XLRI and other leading B-schools joined Mogae earlier this month, and will be based at its Delhi, Mumbai and Bangalore offices. Many of them have been assigned to Mobocracy.

Mobocracy is a full-service mobile advertising agency that helps clients with mobile strategy, mobile-solutions, enriched targeting and programmatic advertising. The agency also helps clients with research-on-mobile, quality-checks via mobile and consumer groups based on targeted profiles.

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