The agency recently conducted a campaign, called #FCUKTheHeat, which engaged the brand with its fans across the social media platform
BestMediaInfo Bureau | Delhi | June 16, 2015
MindShift Interactive has won the social media mandate for FCUK India (French Connection United Kingdom).
The international fashion and lifestyle brand holds strong market presence not only in the UK, but around the world. FCUK targets young population of 18 to 35 years of age, inclusive of children, men and women, across more than 50 countries.
Zafar Rais, CEO, MindShift Interactive, said, “MindShift Interactive is using proactive initiatives to obtain the desired objectives of FCUK India. With a blend of our experience with fashion, retail and e-commerce brands, we envision building FCUK to the next level this year, procuring creative representations to connect with audiences, online and offline.”
MindShift Interactive strategically endeavours to target the young vibrant consumers via a generic, relatable, fun and quirky route with integrated product mentions and offers. The agency will initiative social media marketing and campaigns to drive sales on FCUK India’s website and at the stores.
A recent campaign was conducted by MindShift Interactive for FCUK India, called #FCUKTheHeat, which engaged the brand with its fans across the social media platform to upload their selfies wearing their favourite shades and tagging the brand. Keeping it topical, simple and brand-focused, the campaign attained an increase of 104 followers in three days with an outreach of 276,600.