Cheil India, MDLab join hands for events & exhibitions offering

This combined offering, which is being rolled out in time for Auto Expo 2015, will incorporate brand strategy, audience planning, interactive media and 3D design

BestMediaInfo Bureau | Delhi | June 24, 2015

Cheil India is all geared to hit the market with a unique offering in partnership with Munich-based Mind Design Laboratory (MDLab) in the events & exhibitions space.

This combined offering, which is being rolled out in time for Auto Expo 2015, will incorporate brand strategy, audience planning, interactive media, 3D design and world-class production management.

It will offer brands the chance to stand out and make an impact at not only the Auto Expo, but also at a number of other large events and expos such as the CeBIT, Aero India, etc.

Navdeep Dhindsa

Commenting on the association, Navdeep Dhindsa, Head of Brand Activations & Event Marketing, Cheil India, said, “We couldn't have found better partners to collaborate with than MDLab. They have designed some truly awe-inspiring exhibitions and events as well as highly memorable brand experiences for retail environments and pop-up format spaces. The kinds of projects they have executed are the stuff of dreams. We are very confident that brands in India will be able to benefit hugely from our combined capabilities and really capitalise on all the exciting opportunities that exist in this vibrant market.”

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