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Cannes Lions 2015: India’s dismal show with 13 metals, worst in last five years

India’s total metals tally this year is the lowest in the last five years at 13 Lions and two Lions Health wins, compared to 27 wins in 2014. With no Golds, the Glass Grand Prix is the only facesaver

BestMediaInfo Bureau | Delhi | June 29, 2015

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India’s total metals tally at 62nd Cannes Lions International Festival of Creativity is the lowest in the last five years. Indian agencies managed to secure 13 Lions and two Lions Health wins at the Festival this year, compared with 27 metals in 2014.

Glass Lions and Outdoor Lions wins were the only facesavers. India took home its solitary Grand Prix this year in Glass Lions, which went to BBDO India for its work titled ‘Touch the Pickle’ done for P&G India’s Whisper Sanitary Napkins.

Outdoor fetched India six Lions – three Silver and three Bronze Lions.

While Indian agencies had won five Gold Lions in 2014, this year the yellow metal eluded India as it could bring back home only six Silver Lions and five Bronze Lions.

Among Indian agencies, the winners included:

BBDO India: 1 Glass Grand Prix, 1 Glass Lion and 1 Media Lion – Bronze

McCann Worldgroup India: 2 Silver Lions in Press and 2 Silver Lions in Outdoor

Grey Worldwide India: 1 Silver Lion in Press and 1 Bronze Lion in Outdoor

Creativeland Asia: 1 Silver Lion in Outdoor

Taproot Dentsu: 1 Bronze Lion in Press

DDB Mudra Group: 1 Bronze Lion in Outdoor

Ogilvy & Mather: 1 Bronze Lion in Outdoor

India also won two Lions Health and both were in the Pharma category – Silver Lion for Ogilvy & Mather Mumbai and a Bronze Lion for Medulla Communications Mumbai.

Meanwhile, Hindustan Unilever’s much celebrated Kan Khajura Tesan campaign won a Bronze Creative Effectiveness Lion. The campaign, conceptualised by Lowe Lintas India, was entered by Lowe Lintas & Partners Worldwide, London.

Agency-wise Indian tally:

Agency

Grand Prix

Gold

Silver

Bronze

Total

BBDO India

1

0

0

1

3 (Including a Glass Lion)

McCann

0

0

4

0

4

Grey

0

0

1

1

2

Ogilvy

0

0

0

1

1

Creativeland Asia

0

0

1

0

1

Taproot Dentsu

0

0

0

1

1

DDB Mudra Group

0

0

0

1

1

1

0

6

5

13 (Including a Glass Lion)

India’s performance at Cannes Lions since 2010:
Metal 2015 2014 2013 2012 2011 2010
Grand Prix 1 Nil Nil Nil Nil Nil
Gold 0 5 8 3 3 3
Silver 6 9 6 3 10 6
Bronze 5 13 20 8 10 8
Glass Lions 1 No such category No such category No such category No such category No such category
Total 13 27 34 14 24 17
Details of Indian winners in 2015:
Campaign Brand Agency Medial Category
Touch The Pickle Whisper Sanitary Napkins BBDO India Grand Prix Glass Lions
Share The Load Ariel Matic BBDO India Glass Lion Glass Lions
Touch The Pickle Whisper Sanitary Napkins BBDO India Bronze Lion Media
‘French Horn’, ‘Flugel Horn’, ‘Saxophone’ Dabur Gastrina McCann Worldgroup India Silver Lion Press
‘Puddle’, Basement’ Dish TV McCann Worldgroup India Silver  Lion Press
‘Ripped’, ‘Cutter’, ‘Scissors’ DHL Grey Worldwide India Silver  Lion Press
‘Pimp’ Mumbai Mirror Taproot Dentsu Bronze Lion Press
Basement Dish TV McCann Worldgroup India Silver Lion Outdoor
‘Sofa’, ‘Puddle’, ‘Basement’ Dish TV McCann Worldgroup India Silver Lion Outdoor
‘Heart’, ‘Gut’, and ‘Brain’ Durex Real Feel Condoms Creativeland Asia Silver Lion Outdoor
‘Ripped’, ‘Cutter’, ‘Scissors’ DHL Grey Worldwide Bronze Lion Outdoor
‘Bi-Xenon Headlamps’ ’Automatic Distance Control’ Volkswagen DDB Mudra Group Bronze Lion Outdoor
‘Alice in Wonderland’, ‘The Jungle Book’, ‘Cinderella’ Puffin’ children’s audio books Ogilvy & Mather Mumbai Bronze Lion Outdoor

Info@BestMediaInfo.com

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