Both the shortlists for Glass Lions are from BBDO India, while McCann secures the lone shortlist in Design. No Indian entry could make it to the shortlists in Cyber, Radio and Product Design categories
BestMediaInfo Bureau | Delhi | June 23, 2015
The shortlists for Cyber, Design, Product Design, Radio and Glass Lions have been announced today at 62ndCannes Lions Festival of Creativity. India have secured three shortlists in two categories - two shortlists in Glass Lions and one shortlist in Design Lions.
Both the shortlisted entries for Glass Lions are from BBDO India. The agency’s campaigns titled ‘Share The Load’ for P&G’s Ariel Matic and ‘Touch the Pickle’ for P&G’s Whisper Sanitary Napkins have made the cut.
In Design Lions, McCann Worldgroup’s ‘French Horn’ campaign for Dabur’s Gastrina is the only campaign from India to impress the jury and has made it to the shortlist. There were 94 entries sent from India for Design Lions this year.
Indian agencies failed to secure any shortlists for Cyber, Product Design and Radio Lions. There were 79 entries from India for Cyber Lions this year, followed by 22 entries for Radio Lions and three entries for Product Design Lions.