Ogilvy & Mather named Network of the YearÂ while Agency of the YearÂ went to R/GA New York. Droga5, New York is Independent Agency of the Year
BestMediaInfo Bureau | Delhi | June 29, 2015
The fifth and final awards ceremony of the week has concluded Cannes Lions for 2015. During the presentation winners of the last four entry sections were announced, alongside the Lion of St. Mark, the Lion Heart Award and a series of Special Awards.
InÂ Film, 101 Lions were awarded this year, including dual Grands Prix. In the TV/Cinema category, F/NAZCA Saatchi & Saatchi SĂŁo Paulo won for Leica Institutional, âLeica Gallery SĂŁo Pauloâ, which Jury President Tor Myhren, President and Worldwide Chief Creative Officer of Grey, described as being a nearly unanimous decision by the jury. Of The Martin Agency Richmondâs work for Geico, âUnskippable: Family Long Form 01â. Myrhen said, âThis broke every rule that we know in filmmaking. In the least sexy media space available, pre-roll, GEICO made content so good they challenge you not to watch. But of course, you can't take your eyes off it.â
InÂ Film Craft, the Grand Prix went to adam&eveDDB for John Lewis Partnership, âMontyâs Christmasâ with 66 Lions announced in total. âOur decision is absolutely from the heart. All of the Gold Lions were fantastically executed but this is the one piece that connected with us on a human level. It touched our hearts,â said Jury President, JoĂŁo Daniel Tikhomiroff, Founder, Partner-Director, Mixer.
InÂ Branded Content & EntertainmentÂ there were 63 Lions, however a Grand Prix was not awarded. Jury President, David Lubars, Chief Creative Officer, BBDO Worldwide, said that this year the jury had been unable to find âa unique element that we will still be talking about in 10 yearsâ time,â which he attribtued to the developing nature of the discipline. âThe lack of Grand Prix demonstrates that this is a maturing industry where advertisers and agencies are still learning how to make credible branded content.â
16Â Titanium and IntegratedÂ Lions were also presented. The Titanium Grand Prix went to CP+B Boulder for Dominoâs âEmoji Orderingâ, while the Integrated Grand Prix was collected by Wieden+Kennedy New York for Jordan Brand, âRE2PECTâ.
The Titanium and Integrated Jury was also responsible for selecting The ALS Associationâs âIce Bucket Challengeâ as the Grand Prix for GoodÂ from amongst gold Lion-winning charitable, public service or not-for-profit work that was not eligible for a Grand Prix in other entry sections.
During the ceremony, Bob Greenberg, Founder, Chairman and CEO, R/GA was also named this yearâsÂ Lion of St. MarkÂ in recognition of his outstanding contribution to creativity in advertising and communications. Former US Vice-President Al Gore was given theÂ LionHeart AwardÂ for his work in bringing environmental issues to the attention of the world. And theCreative Marketer of the YearÂ trophy was given to HEINEKEN, collected by Jan Derck van Karnebeek, Chief Commercial Officer.
Other awards presented at this eveningâs ceremony were:
Agency of the YearÂ was given to R/GA New York. Grey New York came second and Ogilvy Brasil, SĂŁo Paulo third.
Independent Agency of the YearÂ went to Droga5, New York. Second place Wieden+Kennedy, Portland and third to Wieden+Kennedy, London.
The Palme dâOr, given to the most awarded production company, was presented to Smuggler USA. Blink UK came second and Somesuch UK third.
The Network of the YearÂ award was presented to Ogilvy & Mather with BBDO Worldwide taking second place and Grey in third.
Also awarded was theÂ Holding Company of the YearÂ which went to WPP. Omnicom took second place and Publicis Groupe third.
This year Cannes Lions has been attended by over 13,500 delegates and included seven days of content delivered by more than 500 speakers, over 37,500 entries, inspirational academies, seven young lions competitions, five awards shows, two galas and networking opportunities throughout.