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BARC India releases individual ratings data; Zee TV moves up at No. 3

Starting Week 21, subscribers of BARC India will get both Household and Individual viewership ratings data on their BARC India Media Workstation (BMW) user software

BestMediaInfo Bureau | Delhi | June 4, 2015

BARC-new-logo

The World’s largest and future ready television audience measurement service in India crosses another milestone in its history. BARC India today rolled out its first set of data on Individual viewership starting with Week 21 (May 23 – 29, 2015).

The good news is that starting Week 21, subscribers of BARC India will get both Household and Individual viewership ratings data on their BARC India Media Workstation (BMW) user software.

Like earlier, BARC India will be releasing data for 1 lakh+ C&S markets which corresponds to a sample size of 47,293 Individuals and 10,760 Households utilizing 12,000 Households data.

Individual viewership ratings data will now be available in following cuts:

Gender: Male, Female

NCCS – The New SEC: New SEC A, New SEC B, New SEC C, New SEC D/E

Life stages will be reported through relevant age cuts as follows:

Kids (4-8 yrs), Tweens & Schoolers (9-14 yrs), Youth (15-21 yrs), Young Adults (22-30 yrs), Adults (31-40 yrs), Peak (41-50 yrs), Mature (51-60 yrs), Seniors (61 yrs+)

Partho Dasgupta Partho Dasgupta

Partho Dasgupta, CEO – BARC India, said, “The journey of Solving the Puzzle brings us to another interesting milestone as we start reporting both Individual and Household viewership ratings data. While all Broadcasters were using the household data to their benefit – now with individual data releasing, media planners, buyers and advertisers will make the most of it too. This is the next launch in series of phased launches for the world’s largest and most modern audience measurement system.”

Highlights of Week 21:

?        Zee TV moves up to No. 3 position in Individual ratings data from its earlier No. 4 position in Household ratings data (HSM 1L+ C&S)

?        IPL - We observe 49.4 mn individuals in 20.7 mn homes spent average of 1hr 8 mins watching the IPL Final. This corresponds to 11.24 mn Rat’000s (Between 7:30pm to 1:00am) (All India 1L+ C&S) - Combined for Sony MAX, Sony SIX, Sony SIX HD

?        Times Now leads convincingly in English news category, while India Today with its new brand name (from Headlines Today) has higher Reach and is No.2 this week (All India 1L+ C&S)

?        Colors is Prime Time Hindi GEC leader in Individual ratings (7:00pm to 11:30pm) (HSM 1L+ C&S)

?        Star Plus is the leading Hindi GEC channel (HSM 1L+ C&S)

?        Sun TV is a dominant leader in Tamil Nadu market (1L+ C&S)

?        Colors Kannada is the market leader in Karnataka market (1L+ C&S)

?        Pogo is the market leader in Kids category (All India 4-14 yrs 1L+ C&S)

?        Discovery is the leader in the infotainment category (All India 1L+ C&S)

?        Zee Telugu is a dominant leader in AP/Telangana market (1L+ C&S)

?        CNBC TV 18 is the leading English Business News Channel (All India 1L+ C&S)

First look at data for Week 21:

Top 10 Channels HSM (1 Lac+ C&S Individuals)
Hindi GEC Wk 21
Rat´000 {Sum}
STAR Plus 406,152
Colors 361,133
Zee TV 232,395
Life Ok 224,480
Sony SAB 187,228
Sony Entertainment Television 135,127
&TV 77,090
Zee Anmol 37,058
Rishtey 32,943
STAR Utsav 32,265
Top 3 Channels (1900 - 2300) HSM (1 Lac+ C&S Individuals)
Hindi GEC Wk 21
Rat´000 {Sum}
Colors 212,418
STAR Plus 206,654
Zee TV 131,215
Top 3 Channels HSM (1 Lac+ C&S Individuals)
Hindi News Wk 21
Rat´000 {Sum}
Aaj Tak 26,410
ABP News 22,898
India TV 22,487
Top 3 Channels All India AB Males 22+ (1 Lac+  C&S Individuals)
English News Wk 21
Rat´000 {Sum}
Times Now 497
India Today 175
CNN IBN 155
Top 3 Channels All India AB Males 22+ (1 Lac+  C&S Individuals)
English Business News Wk 21
Rat´000 {Sum}
CNBC TV 18 127
ET Now 94
NDTV Profit & NDTV Prime 28
Top 3 Channels HSM (1 Lac+ C&S Individuals)
Hindi Movies Wk 21
Rat´000 {Sum}
Zee Cinema 175,798
STAR Gold 170,535
Movies OK 124,634
Top 3 Channels TN /Pondichery (1 Lac+ C&S Individuals)
Tamil GEC Wk 21
Rat´000 {Sum}
Sun TV 273,090
KTV 98,006
STAR Vijay 82,015
Top 3 Channels AP/ Telangana (1 Lac+ C&S Individuals)
Telugu GEC Wk 21
Rat´000 {Sum}
Zee Telugu 105,282
Gemini TV 95,704
Maa TV 90,063
Top 3 Channels West Bengal (1 Lac+ C&S Individuals)
Bangla GEC Wk 21
Rat´000 {Sum}
STAR Jalsha 73,916
Zee Bangla 47,864
Jalsha Movies 15,104
Top 3 Channels Mah/Goa (1 Lac+ C&S Individuals)
Marathi GEC Wk 21
Rat´000 {Sum}
Zee Marathi 84,084
Zee Talkies 38,266
Colors Marathi 21,620
Top 3 Channels All India (1 Lac+ C&S Individuals)
Sports Wk 21
Rat´000 {Sum}
Sony MAX 256,640
Sony SIX 51,286
Ten Sports 41,773
Top 3 Channels All India 4-14 yrs (1 Lac+ C&S Individuals)
Kids Wk 21
Rat´000 {Sum}
Pogo TV 57,262
NICK 57,226
Disney Channel 39,161
Top 3 Channels 6 Mega Cities AB (1 Lac+ C&S Individuals)
Infotainment Wk 21
Rat´000 {Sum}
Discovery 5,776
Animal Planet 4,996
History TV18 4,100

Facts about BARC India for a recap:

?        Phase I: 1L+ C&S HHs – Empanelled – 12,000, Reporting - 10,760 households (1L+ C&S). Household universe is 54.99 mn and corresponding Individual Universe will be 231.67 mn.

?        Phase II: Including Less than 1 Lac - Urban + Rural – Empanelled – 22,000 HH, Reporting – 20,000 HH

?        6 control variables -  Population Class, NCCS,  Gender, Education of Individuals, Mother Tongue, Household Size

?        Reporting Parameters are as follows:

o   Minute by Minute Data

o   Weekly Reporting

o   Week Definition – Saturday to Friday

o   Release Day – Thursday

o   Reporting at Individual and Household Level

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